---
title: "Facebook Sets Historic IPO"
description: "My what a large IPO you have. Facebook is hoping to raise $5 billion by selling shares this spring (some reports are saying $10 billion—not sure who’s right but $5 billion is cited more often)...."
url: https://www.boxcarmarketing.com/facebook-sets-historic-ipo/
date: 2012-02-02
modified: 2025-10-10
author: "Monique Sherrett"
image: https://www.boxcarmarketing.com/wp-content/uploads/2025/09/HiRes-sheep-wolf_edited-1.jpg
categories: ["Social Media Marketing"]
type: post
lang: en
---

# Facebook Sets Historic IPO

My what a large IPO you have.

Facebook is hoping to raise $5 billion by selling shares this spring (some reports are saying $10 billion—not sure who’s right but $5 billion is cited more often). This is larger than Google’s 2004 IPO that raised $1.9 billion at a valuation of $23 billion. Speculation is that Facebook’s valuation could be as high as $75-100 billion.

Buyers got a look at the financials yesterday, which showed the company made $1 billion in profit last year. 85% of its $3.71 billion in revenue is from advertising.

Other big stats:

- 845 million members, and more than half (483 million) return to the site daily

- Collectively, we have produced an average of 2.7 billion “Likes” and comments a day in the last 3 months of 2011 (Oct, Nov, Dec)

I suspect your company is not getting this much attention today so here’s a 1 Minute Marketing tip on increasing the visibility of your Facebook Page by linking it to your profile.

**Other Facebook IPO stories**

- (http://online.wsj.com/article/SB10001424052970204879004577110780078310366.html) has a number of stats and comparisons to other internet IPOs.

- (http://youtu.be/m5bowzkNjAk)

- (http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248434.html) highlights CEO Mark Zuckerberg’s private plan and base salary of $500,000 last year

- (http://www.usatoday.com/tech/news/story/2012-02-01/facebook-ipo/52921528/1) (they aren’t nearly as embarrassing as some of my friends’ timelines)

As a note, my wolf in sheep’s clothing metaphor is more to do with mistakenly trusting that your Facebook content is private, not in regards to the IPO or Facebook’s valuation.