---
title: "Email Newsletters: 6 Mistakes to Avoid"
description: "  In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues..."
url: https://www.boxcarmarketing.com/email-newsletters-6-mistakes-to-avoid/
date: 2008-09-02
modified: 2025-10-10
author: "Monique Sherrett"
categories: ["Email Marketing"]
type: post
lang: en
---

# Email Newsletters: 6 Mistakes to Avoid

 

In April 2008 I gave a presentation to the (http://groups.drupal.org/vancouver) (the Vancouver Drupal users group). My presentation, (https://www.boxcarmarketing.com/drupal-meeting-monique-presents-on-email-newsletters/), is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid.

These Show Notes were kindly pulled together by Dale McGladdery.

Introduction

00:00 Email Newsletters: WTF? Opening Credits

00:05 Monique Trottier introduces her talk

Monique’s List of Mistakes to avoid

01:50 Mistake 1: Don’t treat Email HTML like Web HTML, they’re different

04:50 Mistake 2: Forgetting to design for Preview Panes

09:53 Mistake 3: Assuming your images are going to work

13:10 Mistake 4: Too many images, not enough text

16:12 Mistake 5: Not testing in different email programs

19:45 Mistake 6: Do not neglect your footer

Questions

23:35 Campaign Monitor

25:36 Email vs RSS

28:00 Newsletter Focus

30:30 Email Delivery Systems

33:50 What kinds of stats do you want to see from a delivery system

Discussion of handling bounces/unsubscribes

37:10 ISP Blacklisting

37:35 More points on newsletter forwarding

38:47 Getting content into Campaign Monitor

41:00 Outlook 2007 especially problematic

41:40 Recommendations of time/frequency/length

44:54 Jacob Neilson eye tracking study

46:48 What kind of stuff gets forwarded?

47:18 Embedding images, objects, and landing pages

You may also find this blog post interesting (Monique on Lab with Leo talking about Email Marketing): (https://www.boxcarmarketing.com/email-marketing-tips-on-the-lab-with-leo/)

References

Boxcar Marketing Website: http://www.boxcarmarketing.com

Constant Contact: http://www.constantcontact.com

Campaign Monitor: http://www.campaignmonitor.com

MailChimp: http://www.mailchimp.com