---
title: "Aquent update: me, my big mouth and our conversations"
description: "Late last week I received a phone call from Mark at Aquent’s Vancouver office. He was very pleasant on the phone and told me a story about how my post on Aquent (Aquent whiffs on making..."
url: https://www.boxcarmarketing.com/aquent-update-me-my-big-mouth-and-our-conversations/
date: 2006-10-10
modified: 2025-10-10
author: "James Sherrett"
categories: ["Events & Other News"]
type: post
lang: en
---

# Aquent update: me, my big mouth and our conversations

Late last week I received a phone call from Mark at Aquent’s Vancouver office. He was very pleasant on the phone and told me a story about how my post on Aquent ((http://www.iworkindustries.com/blog/aquent-whiffs-on-making-connections/)) had travelled through the email inboxes of a number of folks at Aquent that resulted in him calling me.

It sounded to me like I’d touched on a bit of a sensitive nerve. It also sounded to me, and here I’m just guessing, not repeating any of what Mark and I discussed, that the problems I pointed out were recognized internally and a source of frustration. They *knew* the experience they were presenting wasn’t very good and wanted to do better.

So what was holding them back? I don’t know. That’s their real opportunity, because if they can sort that out and improve how they get from *knowing* something can be improved to *doing* something about improving it, then they’ve created a culture with feedback loops and ongoing improvement will follow. How to do that? Well, they could think about hiring me to help them. Call it (http://www.iworkindustries.com/services/web-strategy) and we’ll identify and remove the barriers.

Mark made sure to tell me in our conversation that Aquent have a new website coming and it will improve the user experience of people searching for their jobs. Excellent! Now show me the easyness.

Mark also mentioned that ‘aquent’ is a real word and means roughly ‘not a follower.’ I can’t corroborate this with any of my own sources (online and reference here at Work Industries’ remote office) yet it seems plausible because I got the same definition from Jenny of Aquent when she called this morning wanting to know if I’d been able to apply on job m-01470-tm-27009, if I was interested. (I wasn’t because the job was too presciptive.)

So overall, kudos to Aquent for following up, taking action and being human. And good luck with the new website!