---
title: "7 Sentence Online Marketing Plan"
description: "UPDATED Jan 11, 2011: See How to Develop an Online Marketing Strategy Using the 7-Sentence Marketing Plan. Based on Guerrilla Consulting’s 7 Sentence Marketing Plan, I have been thinking about..."
url: https://www.boxcarmarketing.com/7-sentence-online-marketing-plan/
date: 2008-09-24
modified: 2025-10-10
author: "Monique Sherrett"
categories: ["Marketing Strategy & Tips"]
type: post
lang: en
---

# 7 Sentence Online Marketing Plan

**UPDATED Jan 11, 2011:** See (https://www.boxcarmarketing.com/how-to-develop-an-online-marketing-strategy-the-7-sentence-marketing-plan/)

Based on Guerrilla Consulting’s 7 Sentence Marketing Plan, I have been thinking about how the 7 Sentences can be modified for online marketing plans.

*Free download (http://www.guerrillaconsulting.com/7-sentence-marketing-plan.html) from includes the 7-Sentence Marketing Plan.*

At the (http://www.booknetcanada.ca/mambo/index.php?option=com_content&task=view&id=331&Itemid=269) session “Defining Success: Accountable Online Marketing for Book Publishing”, I was asked about how I start creating an online marketing plan and if I think about the tools first.

I always have the tools in mind (Twitter, Facebook, Delicious), but I start with the 7 Sentence Plan, which really is about the business goals.

1. The purpose of the marketing plan is .

2. The target audience is .

3. The niche in the marketplace is .

4. My identity is .

5. Our tactics and strategies are .

6. We will devote to this project.

7. We are measuring and we understand the value of our goal conversions to be .

Couple of competitive tools I mentioned:

* (http://marketleap.com/)

* (http://compete.com/)

* (http://google.com/insights/search/)