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holiday shopping

Win the Season: 3-point Holiday Shopping Analytics Checklist

Nov 2, 2026 / Google Analytics
Three Google Analytics (GA4) checks to help you spot opportunities, fix disappointments, and make your holiday shopping promotions count. During the holiday shopping season, are people visiting your website to...
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Buy Canadian-Brand Canada, hockey players elbows up

Elbows Up. Then what, Brand Canada?

Canadian publishers can leverage Buy Canadian sentiment, but they need to build something for when the elbows come down Last week I went to Elbows Up: How Is Brand Canada...
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chess board as metaphor for making business decisions

How to Use Google Analytics for Better Marketing Decisions

Oct 7, 2026 / Google Analytics
A practical guide for using Google Analytics to improve marketing
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