Lab with Leo #132

10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

Vancouver League of Drupalers

6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

Over the past few years, attitudes towards email marketing have improved. Consumers delete less messages without reading them—59% of consumers delete most email messages without reading them, down from 63% in 2008 and 73% in 2006. And consumers now integrate their personal email with promotional email—10% of consumers have a separate email account for receiving email marketing, down from 15% in 2008. (Source: MarketingProfs)