I have officially been on the job since January but have yet to post on the Work Industries blog. The pot is boiling over, now is the time.
One of my jobs at Work Industries is to help non-techie clients understand technology. That role extends beyond Work Industries’ clients to include non-techies who I meet during various speaking gigs, fellow bloggers, friends and family.
Over the last week I have been setting up a blog and newsletter for non-geeks. It’s is called Underwire. The tagline is “Keeping Abreast of Technology” or “Full Support for Non-Techies”. Yes, it’s tongue-in-cheek. I like to play with my technology.
Feel free to subscribe: subscribe to Underwire Newsletter
Underwire is a monthly email newsletter. The first newsletter will go out next week.
Not into email, subscribe to the RSS. Don’t know what RSS is? You’re a good candidate for Underwire.
Google Search Changed: The Good, the Bad, and the Ugly of AI Search
First: The Bad and the Ugly On May 20 Google announced its hostile takeover of the web. I’m not joking. It was presented as 100 amazing innovation announcements, but publishers, media,...
Read More
How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
Read More
AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
Read More
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More