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http://www.boxcarmarketing.com/blog/item/marketing-tip-dont-be-a-more-on/ GrokDotCom is lobbying for website copywriters to stop being More-ons. “More-on” refers to hyperlinks that we write for our site, things like “Read more ...“ or “Click here”. Grok’s Example: Which is more persuasive? A. Steve found an investment secret that changed his life. Read More B. Steve found an investment secret that changed his life. See how Steve doubled his income in one year. I admit that B sounds more persuasive, but I also wonder about space constraints and how to provide short links that include an imperative + benefit as suggested by Grok. Regardless, I think considering these links more carefully is a good thing. http://www.boxcarmarketing.com/128/