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http://www.boxcarmarketing.com/blog/item/email-newsletters-6-misktakes-to-avoid/ In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid. These Show Notes were kindly pulled together by Dale McGladdery. Introduction 00:00 Email Newsletters: WTF? Opening Credits 00:05 Monique Trottier introduces her talk Monique’s List of Mistakes to avoid 01:50 Mistake 1: Don’t treat Email HTML like Web HTML, they’re different 04:50 Mistake 2: Forgetting to design for Preview Panes 09:53 Mistake 3: Assuming your images are going to work 13:10 Mistake 4: Too many images, not enough text 16:12 Mistake 5: Not testing in different email programs 19:45 Mistake 6: Do not neglect your footer Questions 23:35 Campaign Monitor 25:36 Email vs RSS 28:00 Newsletter Focus 30:30 Email Delivery Systems 33:50 What kinds of stats do you want to see from a delivery system Discussion of handling bounces/unsubscribes 37:10 ISP Blacklisting 37:35 More points on newsletter forwarding 38:47 Getting content into Campaign Monitor 41:00 Outlook 2007 especially problematic 41:40 Recommendations of time/frequency/length 44:54 Jacob Neilson eye tracking study 46:48 What kind of stuff gets forwarded? 47:18 Embedding images, objects, and landing pages You may also find this blog post interesting (Monique on Lab with Leo talking about Email Marketing): More Email Marketing Tips References Boxcar Marketing Website: http://www.boxcarmarketing.com Constant Contact: http://www.constantcontact.com Campaign Monitor: http://www.campaignmonitor.com MailChimp: http://www.mailchimp.com http://www.boxcarmarketing.com/241/