Event Date

Location

August 4, 2011
9 am - 5 pm
SFU Harbour Centre
555 West Hastings Street
Vancouver

Click here to register

Description

Taught by Haig Armen of LiFT Studios and Todd Sieling of Corvus Consulting, this workshop will teach you how to use social media to engage more directly with your customers. From the SFU Publishing website:

The new model of web communication is a dialogue rather than a monologue. Successful public relations in this new era focus on listening and facilitating conversations between companies and their market communities.

Through case studies and group activities we will go behind the scenes of both company and product and follow the thread from conceptual development to market implementation, learning from the successes and challenges each company has experienced.

Topics include commonly used social networking features, a survey of the content management systems that make social media possible, and how to encourage the exchange of user-generated content about your brand or product.

The cost of the workshop is $225. 

Download the registration form.

For more information, visit the SFU Publishing website.

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