Projects
Think Independent Contest Promotion
Contest promotion for Think Independent
Think Independent, a national campaign organized by the Literary Press Group to promote independent booksellers, teamed up with Boxcar Marketing’s client 49th Shelf to offer Canadians a chance to win some of summer’s best new books.
Read Local Campaign Promotion
Promotion for 49th Shelf's Read Local campaign
49th Shelf, an online community dedicated to celebrating and supporting Canadian-authored books, worked with Boxcar Marketing to encourage people to go local with their summer reading, with the 100-Mile Book Diet and 49th Shelf’s Read Local Map.
49th Shelf Rebranding Campaign
Online Marketing Campaign for the Rebranding of 49th Shelf
49th Shelf, an online community for Canadian books, operated in beta for 6 months as Canadian Bookshelf but wanted a new, unique name for its full public release.
Boxcar Marketing was hired to develop and execute a marketing strategy that would raise awareness of the new brand and drive traffic to the new site.
OpenBook: Toronto External Online Marketing Review
Online marketing review and strategic planning for OpenBook Toronto
OpenBook: Toronto (OBT) is an online organization funded by the Organization of Book Publishers of Ontario (OBPO) dedicated to the promotion and awareness of Ontario’s books, authors and literary community. The OBPO commissioned Boxcar Marketing and Craig Riggs and Kiley Turner of Turner-Riggs to perform an independent business and marketing review of OpenBook.
Internet Marketing Strategy Sessions
Internet Marketing & Strategic Planning for Businesses
Boxcar Marketing offers full and half-day internet marketing strategy sessions. We typically look at your business’ current online activities, offer a review of best practices and help you create a strategic plan for driving traffic, increasing visibility and engaging with your keystakeholders.
Namaste Publishing Website Redesign
The Re-Experience, Store Renovation and Community Expansion of Namaste Publishing
Namaste Publishing, known as the publisher for leading authors like Eckhart Tolle, needed a website that would galvanize their community and more actively allow for authors, spiritual thinkers, staff and readers to interact with each other. Essentially, we wanted to bring the global spiritual community around the publications into an online environment where those connections could be better fostered.
Raincoast Books Website Redesign
Development of a content management system and website for Canadian book distributor, Raincoast Books.
Raincoast Books is an award-winning Canadian book distributor based in Vancouver, BC. As a fast, efficient and forward-thinking company, Raincoast needed a refreshed website design that allowed a non-technical team to manage content in an easy manner. The site needed to highlight client publishers while also providing book buyers, media, booksellers, librarians and the general public with book recommendations.
BookCamp Vancouver: An Unconference Connecting Books and Technology
Organizer of BookCamp Vancouver
Boxcar Marketing, along with John Maxwell at SFU, Sean Cranbury of Books on the Radio, and the fine folks at BookNet Canada, organizes BookCamp Vancouver, an annual unconference that brings publishers, educators, community builders and the tech community together to explore the future of books and book-like technologies.
Wellness Checkpoint PPC Campaign
Google Adwords Search Marketing Campaign for Wellness Checkpoint
Wellness Checkpoint’s website had limited presence in search results for terms directly related to its core service of health risk assessments. The health industry is a competitive market space with a large volume of online advertisers. The project goal was to make Wellness Checkpoint more visible in this market, in particular by improving their pay-per-click campaign.
Official Community Plan: District of Ucluelet Wiki
Development of an Official Community Plan Wiki for District of Ucluelet
The District of Ucluelet is located on the West Coast of Vancouver Island near Tofino. In 2008 the District of Ucluelet underwent an extensive review of their Official Community Plan. To encourage greater feedback from the people of Ucluelet and to engage the community at large, the District wanted to add an online component to this process.
Agriteam Canada Website Redesign
Content Management, Site Architecture & Website Redesign for Agriteam Canada
Based in Calgary, Alberta, Agriteam Canada was established in 1987 by Robert Francis, and has since conducted more than 170 projects worldwide in sectors including health and population; gender equality; education and education reform; agriculture and agribusiness; community development; governance and public sector reform; private sector development; legal and judicial reform; corporate social responsibility; and environment.
In 2008, Agriteam wanted to update their existing website to better communicate the fundamental strengths of their organization, showcase its values as well as its proven record of delivering successful and sustainable project management.
BC Book Prizes Website
Website redesign for BC Book Prizes
The BC Book Prizes, established in 1985, celebrate the achievements of British Columbia writers and publishers. The seven Prizes, plus The Lieutenant Governor’s Award for Literary Excellence, are presented annually at the Lieutenant Governor’s BC Book Prize Gala in April.
The BC Book Prizes Society needed a website re-design that would feature the vast extent of archived information on previous years’ prize winners and finalists. In addition, the Society wanted a website that would allow for greater interaction between finalists and BC communities.
Online Book Promotion for Trading in Memories
Introduce Barbara Hodgson's book Trading in Memories to the online marketplace
Barbara Hodgson is a well-respected book designer, artist and author. Her fan base actively seeks out her titles, but she had a relatively limited online presence. Boxcar Marketing worked with her book publisher, Greystone Books (Douglas & McIntyre Publishing Group), to produce a web site that would promote Barbara Hodgson and her recent travel memoir, Trading in Memories.
Canadian Geothermal Energy Association
CanGEA Web site redesign and search optimization
CanGEA—the Canadian Geothermal Energy Association—is a non-profit association encouraging research, exploration and development of high temperature geothermal energy resources in Canada.
Rocky Mountain Motorcycle Holidays Website
Website redesign for Rocky Mountain Motorcycle Holidays
Rocky Mountain Motorcycle Holidays needed a website redesign to improve their search engine results and to attract a more appropriate level of traffic volume.
Online Book Promotion for Grrrrrowlicious: Food for Hungry Dogs
Online promotion of Jamie Young's book Grrrrrowlicious: Food for Hungry Dogs.
Author and dog-food chef Jamie Young wanted to increase the online awareness of his book, Grrrrrowlicious: Food for Hungry Dogs, during the 2007 pet food recall. Boxcar Marketing worked with his book publisher, Whitecap Books, to create press releases, articles, landing pages and outreach campaigns to media and pet owners.