Internet Marketing + Digital Business Strategy


Internet Marketing Strategy

Book of the Week: Online Marketing Campaign

Awareness campaign to generate ebook downloads and leads

In August 2013, Scaredy Squirrel at the Beach was selected as an iTunes Book of the Week. As the first children's title to be selected, it was difficult to know what to expect in terms of downloads and conversions from free to paid ebooks. Kids Can Press hired Boxcar Marketing to run an online awareness campaign to generate downloads.

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Social Media

Think Independent Contest Promotion

Contest promotion for Think Independent

Think Independent, a national campaign organized by the Literary Press Group to promote independent booksellers, teamed up with Boxcar Marketing’s client 49th Shelf to offer Canadians a chance to win some of summer’s best new books.

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Strategic Planning Session

University of Ottawa Press eBook Marketing Strategy

eBook Marketing Strategy for University of Ottawa Press

University of Ottawa Press (UOP) is Canada’s oldest French language university press and the only bilingual university press in North America. The Press has an ecommerce site and is actively selling ebooks and print books through various online and offline channels. UOP requested that Boxcar Marketing provide an independent audit of their marketing initiatives and provide strategic recommendations for improving sales, in particular awareness and sales of their ebooks.

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More Projects

By Industry

We work on a mix of online marketing projects for publishers, educators, cultural and mid-size organizations.
Talk to us about what you need.