Projects
Internet Marketing Strategy
OpenBook: Toronto External Online Marketing Review
Online marketing review and strategic planning for OpenBook Toronto
OpenBook: Toronto (OBT) is an online organization funded by the Organization of Book Publishers of Ontario (OBPO) dedicated to the promotion and awareness of Ontario’s books, authors and literary community. The OBPO commissioned Boxcar Marketing and Craig Riggs and Kiley Turner of Turner-Riggs to perform an independent business and marketing review of OpenBook.
Web Site Design
Raincoast Books Website Redesign
Development of a content management system and website for Canadian book distributor, Raincoast Books.
Raincoast Books is an award-winning Canadian book distributor based in Vancouver, BC. As a fast, efficient and forward-thinking company, Raincoast needed a refreshed website design that allowed a non-technical team to manage content in an easy manner. The site needed to highlight client publishers while also providing book buyers, media, booksellers, librarians and the general public with book recommendations.
Search Marketing
Wellness Checkpoint PPC Campaign
Google Adwords Search Marketing Campaign for Wellness Checkpoint
Wellness Checkpoint’s website had limited presence in search results for terms directly related to its core service of health risk assessments. The health industry is a competitive market space with a large volume of online advertisers. The project goal was to make Wellness Checkpoint more visible in this market, in particular by improving their pay-per-click campaign.
More Projects
-
Contest promotion for Think Independent -
Promotion for 49th Shelf's Read Local campaign -
Online Marketing Campaign for the Rebranding of 49th Shelf -
Internet Marketing & Strategic Planning for Businesses -
The Re-Experience, Store Renovation and Community Expansion of Namaste Publishing -
Organizer of BookCamp Vancouver -
Development of an Official Community Plan Wiki for District of Ucluelet -
Content Management, Site Architecture & Website Redesign for Agriteam Canada -
Website redesign for BC Book Prizes -
Introduce Barbara Hodgson's book Trading in Memories to the online marketplace -
CanGEA Web site redesign and search optimization -
Website redesign for Rocky Mountain Motorcycle Holidays -
Online promotion of Jamie Young's book Grrrrrowlicious: Food for Hungry Dogs.
