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How to Manage Your Facebook Business Page

Thursday, June 9, 2011 | Posted by to Social Media Marketing

Managing your Facebook business page can be time consuming. Here are our tips for how to manage your Facebook page efficiently while ensuring that it is still effective and engages your fans.

Notifications

When Facebook made changes to their pages this past spring, they added a notifications feature that allows page admins to receive email notifications when people post or comment on your page.

I love this feature because it’s an efficient way to stay on top of any fan interactions on your page. Before Facebook introduced this feature, I was logging into to Facebook every few hours and scrolling through our clients’ Facebook wall in order to stay on top of fans questions and comments. 

Email notifications is a default setting in Facebook. If you don’t want to use this feature, you can turn it off by going to Edit Info (right above your page’s photostrip) > Your Settings

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Spam Settings

Another feature that helps you monitor your page is the spam settings.

Although we don’t generally advocate censoring content on your Facebook page, there are some things that brands don’t want posted to their Facebook wall. The spam settings let you moderate and review items before they get posted live to the wall.

To access your spam settings go, Edit Info > Manage Permissions. Under Moderation Blocklist you can add keywords that you want blacklisted. When fans include any of these keywords in a wall post or comment, the content will be marked as spam for you to review.

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You can access posts marked as spam under Wall > Hidden Posts.

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When you’re logged in as an admin, comments marked as spam will be greyed out on the wall.

Posting and Engaging

We recommend only posting status updates on your page once or twice a day. Any more than that and you’re spamming your fans’ walls.

Since you’re only posting once or twice a day, make these posts count by determining what times are the best times to post. Are your fans the ‘after work’ crowd - mostly on Facebook in the evenings? Or are they on Facebook during their lunch hour?

To figure out when you should be posting, look at posts that have gotten the most likes or comments and see what time of day they appeared on the wall. You can also look at your data in Facebook Insights (see below) to see what time is best for posting.

Another way to get your brand in front of other Facebook users is to post on other walls with your page profile vs. personal profile. Facebook now gives you the option to post and comment, as your business’ page, on other pages that your page has liked.

An additional way to maximize your posts is to tag pages (or people) when you mention them in a post. By tagging another page, your post shows up on their wall and your name gets in front of their fans, too. Again, this can become spammy so use tagging sparingly and only with posts that relate to that page.

Note that you can only tag pages that you’ve liked and people that you’re friends with. When posting to Facebook as your page profile instead of your personal profile, you can only tag pages that you’ve liked. You can’t tag people as a page, unless they’ve created a page for themselves instead of a regular profile.

To tag a page, when you’re typing your post use “@” and start typing the page name. A list of pages will appear, click on the one you want to tag. The same works for tagging people.

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Facebook Insights

Facebook Insights lets you monitor interactions on your page.  Similar to Google Analytics, you can set a time period and then review the activity on your page, such as new likes, the demographics of your fans and the number of comments and likes for that time period.

Under Page Insights > Interactions, you can access a list of posts, what day and time they were posted at, the % of impressions (% of your fans who saw the post) and the % of feedback you got on the post.

This is a great way to see what types of content you should be posting and when, which helps make your posts more effective and engaging.

Coming soon: Essential Apps for Facebook Business Pages

UPDATE

To clarify, if your Facebook page has made another page one of its “Favorites” you can post on that page’s wall or comment on a post as your Facebook page. Facebook doesn’t let you comment on an overall page.

To “Like” content you can just click on the Like button at the bottom of a post or comment. If you are using Facebook as your page, this Like will be associated with your page instead of your personal profile.

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To use Facebook as a Page, under Account choose “Use Facebook As a Page”

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There are two ways you can “Like” or Favorite pages as a page (Facebook uses like and favorite interchangeably).

If you’re signed in to Facebook using your personal account and come across a page that you want to favorite, scroll down and on the left sidebar near the bottom click on “Add to My Page’s Favorites”. If you’re an admin of more than one page, you’ll need to choose which page you want this page to be a favorite for.

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Another way to “Like” pages is to use Facebook as a page. Once you’re using Facebook as a page and you come across a page you want to like, just click the Like button at the top of the page as you would if you wanted to Like a page through your personal account.


Crissy Campbell

Crissy took Japanese in high school. See more posts by Crissy Campbell. You can also find her marketing tips on LinkedIn and Twitter.

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Comments

Tuesday, June 21, 2011 at 9:14 pm

The Outlaw Mom says:

Your post mentions the ability to comment on pages if your FB page has added that page to its “Favorites,” but I never see the option to be able to comment on one of my favorite pages - it would appear to be prohibited by FB, or maybe I am mistaken?  I can’t actually “Like” any pages or comments either.  Any insight?  Thanks

Wednesday, June 22, 2011 at 4:19 pm

Crissy Campbell says:

Hi Outlaw Mom,

Thanks for your questions. I’ve answered them in an update to the blog post. Let me know if anything is still unclear.

All the best,

Crissy

Thursday, June 23, 2011 at 3:39 pm

The Outlaw Mom says:

Thanks for the detailed update.  I do not have the Use Facebook as Page option and do not even have an Account tab.  I am set up as a personal blog and perhaps there are some steps that I am missing in the whole process because I can see that other personal blog pages can comment and like the posts on my FB page.  To clarify, my FB page is the only admin and I do not use any personal account as an admin.  Could that be the issue? (Doesn’t seem likely because I can see other personal blog pages commenting with their blog names, not the blog owners’ names). 

It might also help to know that I don’t have the option to create a profile because it is against FB TOS since I signed up as a Page, rather than a personal account. This restriction doesn’t make sense to me since I am a personal blog, but . . . Thanks in advance for any insight!

Friday, July 1, 2011 at 2:28 pm

Jean Moree says:

Any info on the inability to tag my friends/clients on my business page?  That is no longer working.  Thanks!

Monday, July 4, 2011 at 6:05 pm

Crissy Campbell says:

Hi Outlaw Mom,

Having a business account instead of a personal account means that you don’t have the same functionality as those who are managing pages through a personal account. Business accounts can’t view the profiles of other Facebook users or other content on Facebook that isn’t on your Page.

The other personal blog pages that you’ve seen commenting and liking your posts have been set up through a personal account. When you set up a personal blog page through a personal account, you can still post with your blog name rather than your own name. If you want to switch over to a personal account to take advantage of the extra functionalities, click on the “Create Your Profile” button.

Monday, July 4, 2011 at 6:05 pm

Crissy Campbell says:

Hi Jean,

Yes, it seems that you can no longer tag friends on a business page. you can only tag other pages. This really limits the tagging function for businesses and there’s been no word from Facebook on whether or not this is a permanent change. If I hear anything I’ll let you know.

Monday, July 4, 2011 at 6:57 pm

Jean Moree says:

Thank you so much!

Sunday, July 10, 2011 at 4:36 pm

Lily Ciric says:

I really don’t understand what’s the point of a business page if you can’t like other business pages or comment on it. I transferred a personal page into a business page thinking it would simplify the process, but this is turning out to be a nightmare. Without converting back to a profile page is there a way to manage your business page and communicate with other business pages as you can with a personal page that is an admin? I hope I’m making sense. Thanks!

Monday, July 11, 2011 at 1:40 pm

Crissy Campbell says:

Hi Lily,

There are several reasons to have a business page. First, it’s a violation of Facebook’s Statement of Rights & Responsibilities to have a profile page for something that’s not a person (like a business) and by doing so you risk having Facebook shut down your profile.

Business pages also have benefits that profile pages don’t have. Business pages are indexed by search engines, can have an unlimited number of fans (profile pages can only have 5,000 friends) and have analytics (Facebook Insights) that let you know how your fans are interacting with your page.

As a business page, you can’t become friends with personal profiles or join Facebook groups but you can like and comment on other business pages. The easiest way you can do this is by choosing “Use Facebook As a Page” under Account.

All the best,

Crissy

Monday, July 11, 2011 at 1:53 pm

Lily Ciric says:

Hi Crissy, thank you so much for your reply. Unfortunately that’s not the case when you transfer a personal profile into a business page. There is no option of switching back and forth between a profile and business page. As a business page I can’t like other pages or comment on them. I also can’t see who just liked my page or my home page feed. When I added a friend’s personal account as an admin, they were able to do and see all those things. I just don’t understand what’s the point of transferring your personal into a business page if you can’t use it properly. I really don’t want to create another personal page to admin the business page, because that’s the reason I transferred it. I hope I’m making sense smile I believe it’s a Facebook bug and I plan on reporting it. I just hope they get back to me. Wish me luck!

Thank you!

Monday, July 11, 2011 at 2:55 pm

Crissy Campbell says:

Hi Lily,

I totally sympathize, Facebook is a pain to work with. I wish you luck and if you find a resolution to your problem please post a comment about it as I’m sure you’re not the only one having these problems.

Cheers,

Crissy

Tuesday, August 2, 2011 at 8:40 pm

Jesalyn says:

I manage multiple business pages but am having trouble with consistently being able to tag other pages in a status update. I first thought it was because both the business i wanted to tag and the page I was managing didn’t carry a reciprocated “like”. And then I thought maybe its because I needed to personally like all the business pages I wanted to tag even though I was using the admin function (“Use facebook as a page” and had ensured the Page liked those I wanted to tag. I have even gone as far as to go through the majority of businesses and create a chart to see if there is anything consistent with which businesses can be tagged and those that can’t. So far nothing is consistent. It doesn’t matter if I liked them personally or not. It doesn’t matter if their biz page liked the one I am managing. I can tag some businesses regularly that don’t like the page I am managing.I then tried tagging same businesses on an event page and have more luck pulling them all up in that function. I am very frustrated and wondered if you had noticed any errors and perhaps had any recommendations. Thank you!!

Wednesday, August 3, 2011 at 6:06 pm

Crissy Campbell says:

Hi Jesalyn,

In my experience, you can tag other pages in a status update once your page has “liked” that page and when you’re using the admin function (using Facebook as your page instead of as your personal profile). I have noticed that it takes a day or two after liking a page to be able to tag them. That being said, I’ve also experienced glitches where tagging doesn’t work and the next day I’ve gone back and it has worked.

Facebook has a ton of bugs and the only recommendation I have is to keep trying. Sometimes things work on Facebook and sometimes they don’t and the best thing to do is not get too frustrated.

Friday, August 26, 2011 at 2:40 am

Acky Mori says:

Thanks! this is big help for us..

Friday, August 26, 2011 at 7:19 am

Anna says:

Hi,

You’re blog post is very interesting.

I recently started my own blog where I will

teach everybody who’s interested how to make money online

with the help of my teacher/coach Marc Milburn.

I have a lot to learn and your blog is very helpful

for me.

Thanks.

Anna

Sunday, April 15, 2012 at 1:57 am

StickTak Stickers says:

Hi all

I have a slight issue with my fb business page. The issue is that it is not visible enough, the only way how to get there is via my personal fb, when I post something on others people wall it only takes them first to my personal FB.

I am not sure what to do, but I would love to have my business FB as primary bus page, so if I communicate or write on wall for other people, they will have my bus page displayed when they search for me.

Any help will be appreciated.

Thank you

Monday, April 16, 2012 at 1:41 pm

Crissy Campbell says:

Hi!

I had a look at your page (https://www.facebook.com/sticktakstickers) and it looks like it’s set up as a personal profile vs a business page.

To change it to a business page, log in to Stick Tak Stickers and go to this URL: https://www.facebook.com/pages/create.php?migrate

Once it’s set up as a business page, you can choose to use Facebook as your page. To do this, log into your personal Facebook profile, go to the top right corner, click on the arrow next to Home and select your page. This way you can post and comment on Facebook as your page, which will direct people to your page vs your personal Facebook.

Let me know if you have any more questions.

All the best,

Crissy

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