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Paid Facebook ads are more valuable when they’re used with organic ads.
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According to a joint study by Nielsen and Facebook, while exposure to a Facebook homepage ad increased ad recall by 10%, those users exposed to both the paid ad and the organic impression - newsfeed stories sent to friends of users who engage with a brand - remembered the ad at 3x the rate of those just exposed to the paid homepage ad.
(Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression)
What we’re talking about
Lab with Leo #132
10 Email Marketing Tips
Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.
Vancouver League of Drupalers
6 Email Mistakes to Avoid
Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.
Project Highlights
Namaste Publishing Website Redesign
"Monique Trottier, the President of Boxcar, won our absolute trust from the get-go. We were able to give her command of the ship and rest knowing that when the waters got rough, we were in the safest and most knowing of hands. She was able to take our vision and make it a reality. Do we recommend Boxcar Marketing? You should be so lucky as to acquire their services.""
—Constance Kellough, Publisher
Did you know?
The majority of NGen and Gen X feel safe about sharing and using credit card information; Boomers & Canadians 65+ are significantly less confident (only 46% of Boomers, 39% of 65+ feel safe).
(Source: Delvinia Interactive)
About Boxcar Marketing
Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing
and online business strategy.
Looking for the bee? Work Industries is now Boxcar Marketing. We don't have a bee, but we're still hardworking.
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