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Consumers Exposed to Social Media More Likely to Click on a Brand’s Paid Search Ad
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There was a 50% click-through rate increase in paid search when consumers were exposed to influenced social media and paid search. This means that consumers exposed to social media activity are more likely to click on a brand’s paid search ad, compared with those exposed just to the brands’ paid search. (Source: Search and Social Media Report)
Posted by Crissy Campbell. May 3, 2010. Search Marketing | Social Media
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Project Highlights
Rocky Mountain Motorcycle Holidays Website
To compete against other motorcycle tour operators, Rocky Mountain Motorcycle Holidays worked with Boxcar Marketing to create a new website that was optimized for search and had an updated design that matched the quality of Rocky Mountain Motorcycle Holidays' luxury motorcycle tours.
Did you know?
Social media is now an essential element to executive marketing strategies. By the end of 2010, 90% of CMOs said that they’re participating in 3 or more social media activities. In 2011, 93% of CMOs plan on using some form of user-generated content to help make product and service decisions. The most popular forms of user-generated content used in 2010 include customer stories (59%), product suggestions or ideas (54%), polling (49%), and customer reviews (47%). (Source: Bazaarvoice)
About Boxcar Marketing
Vancouver internet marketing strategists Monique Sherrett, Crissy Campbell and James Sherrett are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing
and online business strategy.
Looking for the bee? Work Industries is now Boxcar Marketing. We don't have a bee, but we're still hardworking.
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