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Consumers Exposed to Social Media More Likely to Click on a Brand’s Paid Search Ad
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There was a 50% click-through rate increase in paid search when consumers were exposed to influenced social media and paid search. This means that consumers exposed to social media activity are more likely to click on a brand’s paid search ad, compared with those exposed just to the brands’ paid search. (Source: Search and Social Media Report)
Posted by Crissy. May 3, 2010. Search Marketing | Social Media
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(Source: Delvinia Interactive)
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Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing
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