In May 2010, 20% of B2B Marketers surveyed said that they could attribute direct sales revenue to Twitter. These marketers were found to be more active on Twitter and commit more time to using it to promote their own content and the work of others. In addition, frequent Twitter users report higher overall satisfaction levels, more followers, and higher overall spending on social media programs. Despite this data, 70% of B2B marketers say they spend less than 30 minutes on average a day managing their Twitter stream. (Source: B2B Online)
Posted by Crissy. June 17, 2010.