PRWeb Guest Post: Did It Work? How to Measure Your PR Success

Monique Trottier, founder of Boxcar Marketing, has a guest post on PRWeb.com talking about how to measure the success of your PR campaign.

A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR campaign. What matters most to your business is not that your press release received 1 million impressions or 1,000 media pick ups but whether the results met your business objectives. Did the coverage result in actual revenue or increased brand awareness? Did your content resonate with its intended audience?

See the full post on the PRWeb Blog.