Boxcar Marketing At BookNet Canada’s Tech Forum

The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling scene. This year’s focus was on practical insights on the digital space and Monique presented on measuring the success of your online marketing campaigns.

Organized by BookNet’s Samantha Francis, the conference opened with keynote speaker Mitch Joel, President of Twist Image and author of Six Pixels of Separation.

Other speakers included Patrick Brown from Goodreads, Colin Robinson of Or Books, and Alex Jansen of Pop Sandbox. See the complete list of speakers.

In a summary of the day, the Vancouver Sun article mentions Monique’s presentation, titled “Beyond Fans and Followers, Measuring Your Online Marketing Campaigns.”

[Trottier] proceeded to demonstrate how tools like Google Analytics can be used to measure the success of online marketing campaigns.

The twitter hashtag #TechForum11 was tending at this time and many of the tweets that emerged from Monique’s session lauded her generous attention to detail.

Jack Illingworth, Executive Director of Literary Press Group Canada tweeted: “[Monique] has said more in 9 minutes that most do in an hour” while freelance editor Laura Godrey summed up the general mood by tweeting “@somisguided is totally #crushingit at #techforum11. I need to learn to use Google Analytics…”

It was the kind of presentation that seeks to be the example that others will follow in terms of commitment, content and practical value for the audience and it was arguably the best session of the day.

Thank you to Sean Cranbury for the very flattering representation of the session!

Read the full article.

Monique’s presentation slides are available for download and an audio version is on the way:

UPDATE
Here’s the audio version: