April: Underwire Newsletter

The html newsletter got a redesign this week. Of course, tweaks and bug fixes are still in progress. But if you’re not a subscriber, here’s what you missed.

Tech 101: Using Photos on Your Website

It is great to use photos on your website. You want, however, to avoid posting large photos in their original size and using html to resize the image. Large file formats are slow to load and often look crappy when not resized properly.

Instead, you want to:
1. Resize the image using photo editing software to maintain a good, quality image. An original file size of 2 MB can be reduced to 20 KB, which is much smaller and will load faster.
2. Rename the photo using appropriate keywords for search and human recognition.
3. Add an alt tag description of the photo using appropriate keywords.

Read the full post for more information on using photos on your website.

Monique’s Picks

Alexandre Brabant has redesigned his website: eMarketing101.ca

Alex is a guru when it comes to search marketing, explaining search optimization, and helping people understand how search works. eMarketing101.net is a great resource.

Read the full post on why I recommend eMarketing 101.

Ask for Support

Is some piece of technology driving you mad? Are you a non-techie in need of support? Email me: .(JavaScript must be enabled to view this email address)
Your questions will be included in next month’s newsletter.

This month’s Ask for Support is an Excel tip for separating Full Name into First Name Last Name. Do you have a column that contains Full Name and you need one column with First Name and another column with Last Name?

There is a simple Excel formula to help you.

Find out how. Get the formula here.

Upcoming Events

Monique Presents ...
July 17: SFU Summer Workshops: Book Marketing Online

July 27: SFU Summer Workshops: Magazine Marketing Online

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