eMarketing 101 Redesigns Its Website

Alexandre Brabant is a friend of mine and also one of Canada’s best search marketers. Alex is incredibly passionate about search marketing, and he’s been in the business for more than seven years.

As a passionate advocate for search (search marketing, search engine optimization), Alex truly believes that you are what you say you do. The advent of blogs, which are constructed to do well in search, presented an interesting opportunity for Alex to re-examine his own website, eMarketing101.ca. Like the shoemaker’s children, who don’t have shoes, he thought it was time to revamp the look of his site and time to try this blog business.

Alex hired the fine folks at Hop Studios, who we also partner with here at Work Industries, to re-design the site. To Alex, search is about traffic. Good, qualified traffic to your website. Traffic that converts into sales, newsletter sign-ups, whatever your site goals are. Hop Studios have carried that metaphor over into the design, and I love it.

If you have a website, you need to understand search. I highly recommend the eMarketing 101 blog.

Recent posts include:

Laura Thieme talks about personality types & gender preferences in search
Search Marketing 101: Getting Started Checklist

For search, from a Canadian perspective, eMarketing 101 is a Monique’s Pick.

Monique’s Picks are websites that deliver on their promise. They have strong design and great content, and they are good resources for subscribers to Underwire: Full-Support for Non-Techies.