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Internet Marketing + Digital Business Strategy

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Think Like an Olympic Coach: Train Your Marketing Team to Win

Thursday, August 25, 2016 | Posted by to Internet Marketing Strategy, Underwire Newsletter

I was inspired by the feats of all those Olympic athletes in Rio and what lessons can be applied to top-performing marketers. Here are 3 tips that any team, regardless of skill, can use to avoid the bumps and ensure their marketing initiatives are a success. 1. Set Goals Like a Pro Marketing opportunities are limitless, which is a blessing and a curse. Research continually shows that successful marketers have a documented strategy, meaning that write down...

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Marketing with Pokemon Go. Yes or No?

Thursday, July 14, 2016 | Posted by to Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter

Pokémon Go is the latest phenomenon that is driving marketers crazy. What is it, why should I care, is this important to me? What Is It? Pokémon Go is the hottest app in the world at the moment. It is an augmented reality game where players try to catch Pokémon. The cool part is that you "see" the Pokémon via your smartphone's camera. Installing #PokemonGo! Walk...

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The Microsoft + LinkedIn Deal, and Why It’s Interesting

Thursday, June 23, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter

I love James Allworth's post on the Microsoft-LinkedIn Deal.  Who's going to be having sleepless nights after Microsoft's LinkedIn deal? Salesforce. Nail. Head. I've been thinking a lot about marketing automation and CRMs because I'm co-authoring a chapter on B2B social media marketing for a textbook being published next year. My basic take on LinkedIn, grounded in recent data from TrackMaven and Content Marketing Institute, is that B...

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Snapchat: Ideas for Publishers

Tuesday, May 10, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter

In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship positions. The filters urged hopeful interns to follow the Space150 Snapchat channel where they are given a task, which served as their application. The task was related to creating a story for one of...

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To Snapchat or not to Snapchat. That is not a question.

Friday, April 29, 2016 | Posted by to Online Marketing Tips, Social Media Marketing, Tools & Technology for Non-Techies, Underwire Newsletter, Web Content

#1 Teaching undergrads has taught me about Snapchat Teaching digital marketing to third- and forth-year business students is rewarding for both the experience of teaching but also of learning. Out of 62 digital marketing projects, the student groups resoundingly favour using Snapchat to reach 18-34 year olds. Email is not mentioned. Facebook is noted in passing. Instagram is a distant second best.  I admit it. I was skeptical. I couldn't see how RyanAir, for example,...

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Marketing Predictions for the Year of the Monkey

Monday, February 8, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Marketing Tips, Underwire Newsletter

New year. New predictions for digital marketing. Will 2016 be a barrel of monkeys or all monkey business? Monkey See, Monkey Do Marketers are notorious for jumping on and off band wagons, and social media users love mountain-out-of-mole-hill stories. The trending topic is that Twitter is apparently on the out and SnapChat on the rise. Anecdotally, I hear clients complaining that they are not seeing the same activity on Twitter as they used to.  Analytically,...

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Tips for Holiday Campaigns

Tuesday, November 24, 2015 | Posted by to Online Marketing Tips, Underwire Newsletter

Holiday campaigns are in full swing this week since there are only 30 sleeps left until Christmas. Here are 3 tips to optimize your promotions. 1. Provide incentives for people to subscribe to your newsletter. Lead generation is the next best thing to revenue generation. If you're running a holiday contest, encourage people to sign up for your newsletter to hear about other contests and special offers. Make the newsletter signup more prominent on your website, in...

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3 Last-Minute Halloween Contest Ideas for Publishers

Saturday, October 24, 2015 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing

Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and easy Halloween contest ideas. 1. Make a Collections of Spooky Titles Photo: Checkout some great reads at Dundurn Press People will be less interested after Halloween so make sure the collection is up 3-5 days before Halloween, at minimum. Offer a special promo...

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How to Track File Downloads using Google Tag Manager v2

Wednesday, October 7, 2015 | Posted by to Google Analytics

Learn how to track file downloads using Google Tag Manager v2 and Universal Analytics. Both Google Analytics and Google Tag Manager have received facelifts over the last couple of years. The changes are good, but as a non-programmer some of the setup for Google Tag Manager v2 might be a little foreign. Here's how I recommend getting started with tag manager. I'm going to assume you are using Universal Analytics and that you...

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Fanfare. Don’t Dream It, Be It

Wednesday, September 30, 2015 | Posted by to Google Analytics, Underwire Newsletter

Can you believe it? The Rocky Horror Picture Show celebrated 40 on September 26. When the film's early cult following started interacting with the screen, these talkback lines became a ritualized script for audience participation. And the show became an experience. Participation was easy to measure. It was visible. Toilet paper was thrown. But in the digital world, if you want your audience doing the Time Warp then your content strategy must be more than...

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