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Internet Marketing + Digital Business Strategy

Blog & Free Advice: Work

Slack Open European Headquarters in Dublin

Thursday, May 14, 2015 | Posted by to Work, News

Wow it's dusty in here. The last post was in February. Part of the reason for that is my family is temporarily in Dublin, Ireland. My business partner and smooching partner James Sherrett is opening the European office for Slack. Never heard of Slack? It's a messaging app for internal team communication. That means no more email, just this handy desktop and mobile app that organizes your messages and files in one place...

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Marketing for Nonprofits

Sunday, May 11, 2014 | Posted by to Internet Marketing Strategy, Work, Speaking

Friday I spoke at "The Digital Nonprofit," the 4th annual NetSquared conference. It was a chance for mid-level marketers, fundraisers, event planners and administrators to bring their executive, senior staff or board members to talk about creating an impact with technology within their charities and nonprofits. Below are some of the highlights from the speakers on communication strategy, executing campaigns and effectively engaging stakeholders.  Monique Sherrett of Boxcar Marketing opened the day with &ldquo...

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Congratulations to Crissy Campbell

Tuesday, February 12, 2013 | Posted by to Work, News

Boxcar Marketing's project manager extraordinaire is off on a new adventure as the Web Content Specialist for the Centre for Digital Media. She'll be writing and managing their website, blog and social media networks to promote the Master of Digital Media program and the Centre itself.  Crissy has been a valuable part of the Boxcar Marketing team for 3 1/2 years so she will be sorely missed but we certainly wish her well in...

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We’ve Moved to 7 East 7th Avenue

Friday, August 10, 2012 | Posted by to Work, News

Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to replace like our office chairs, shelving, stationery and business cards, but we have some interim furniture and are well on our way. Here...

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We’ve Moved to 7 East 7th Avenue

Friday, August 10, 2012 | Posted by to Work, News

Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to replace like our office chairs, shelving, stationery and business cards, but we have some interim furniture and are well on our way. Here...

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Yes We Had a Fire

Monday, July 23, 2012 | Posted by to Work, News

There was a fire in our building last Thursday night and our beautiful space is ruined. We know that roofers were doing renovations all week and that the fire started Thursday night at 8 pm, but we don’t know yet if the roof work was related to the fire. Nobody was in the building at the time, which is very lucky, and Crissy and I both had our computers and monitors at home. The...

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Books & Technology Roundup

Tuesday, February 21, 2012 | Posted by to Work, News

Book publishers have been on our minds since our post on 25 Lessons Publishers Can Teach Startups. In particular because Digital Book World took place, then O’Reilly Tools of Change, plus the National Book Count data was released and our client Canadian Bookshelf announced today that Amazon.ca will be its lead sponsor for 2012 and they are rebranding as The 49th Shelf. Here’s the big news in books. Digital Book World Conference ...

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Getting to +1: A Social Approach to Winning Support for Search Marketing

Wednesday, December 21, 2011 | Posted by to Search Marketing (SEO, Paid Search), Work, Speaking

Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing. In summary, marketing generalists are under a ton of pressure to understand and create effective marketing strategies that address the growth of marketing channels and device choices, on top of dealing with the explosion of marketing data and financial constraints. Search marketing specialists can play a key strategic role in answering...

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Boxcar Marketing At BookNet Canada’s Tech Forum

Tuesday, April 5, 2011 | Posted by to Work, Publicity, Speaking

The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling scene. This year’s focus was on practical insights on the digital space and Monique presented on measuring the success of your online marketing campaigns. Organized by BookNet’s Samantha Francis, the conference opened with...

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10 Tips for Getting Results from Social Media

Thursday, January 13, 2011 | Posted by to Work, Publicity

Right Course Magazine, Business in Vancouver’s magazine on executive training and professional development, just published an article written by Boxcar Marketing titled “Class (Inter)actions: Top tips for getting results from social media.” The article is great for marketing professionals, business owners and employers who are looking to incorporate social media marketing into their existing marketing mix or improve upon existing online marketing initiatives. Learn how to develop a social media...

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