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Blog & Free Advice: Social Media Marketing

Facebook Mobile Advertising

Friday, July 20, 2012 | Posted by to Internet Marketing Strategy, Social Media Marketing

Mobile-targeted ads are becoming increasingly important for advertisers, as people spend more and more time on their smartphones. This infographic from MBAOnline.com gives numbers and information related to Facebook mobile ads, including how long people spend on Facebook on a smartphone vs a personal computer and how often Facebook mobile ads are clicked on vs desktop ads. Do you have a mobile advertising strategy? Source: OnlineMBA.com

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How to Manage Social Media When You’d Rather Be at the Beach

Tuesday, July 17, 2012 | Posted by to Social Media Marketing, Underwire Newsletter

Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to. Here’s how to manage social media in 35 minutes a day. How to Manage Social Media in 35 Minutes a Day Morning: 25...

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3 Important Facebook Changes That Affect Page Managers

Tuesday, June 19, 2012 | Posted by to Social Media Marketing

Facebook recently launched a number of new features that affect how brands manage their Facebook Pages—including scheduling posts, paying to promote posts and the way you setup your Facebook Ads. Scheduling Posts Facebook now allows you to schedule posts to go out at a later date. To schedule posts, write your post in the text field and click on the clock icon on the left corner. Set the date and time and click...

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How to Use Hootsuite to Manage Social Networks

Thursday, May 24, 2012 | Posted by to Monique's Pick, Social Media Marketing

Hootsuite is a great social media management tool. When you’re running multiple social media accounts - such as your business’ Twitter, Facebook and LinkedIn accounts along with your personal social media profiles - it’s useful to use a tool like Hootsuite to manage your social networks and stay on top of all of your profiles. Hootsuite has a basic Free account, which lets you manage up to 5 social media profiles....

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How to Build a Social Media Audience

Tuesday, May 1, 2012 | Posted by to Social Media Marketing, Underwire Newsletter

Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes, RTs and +1s. With social media, one size does not fit all. Every platform has different strengths and weaknesses and audience building tactics that work well on Facebook, for example, may not work on Twitter, and vice versa. Below...

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How to Run a Facebook Ad Campaign

Thursday, April 5, 2012 | Posted by to Social Media Marketing

Successful Facebook marketing involves connecting with fans of your Page. This requires posting regularly to your Facebook Page with relevant and interesting content that engages your fans and results in interactions such as likes, comments and shares. When determining what content is the most relevant and engaging, understand your Facebook Insights to identify what types of content gets the most interactions. In addition to interacting with your fans, successful Facebook marketing also involves continually building...

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10 Tips For Using Facebook Timeline For Business

Tuesday, April 3, 2012 | Posted by to Social Media Marketing, Underwire Newsletter

Facebook’s Timeline for Pages launched March 30th. If you’re just catching up, here are tips for setting up, managing and measuring success on Facebook Timeline. Setting Up Facebook Timeline for Business 1. Timeline for Brands offers great opportunities to tell your corporate story. 4 things you need to know to transition your Facebook page to the new Facebook Timeline. 2. Know the Timeline cover image rules and sizes. 3. The new Timeline Apps allow for...

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4 Things You Need to Know About Facebook Timeline for Business

Thursday, March 29, 2012 | Posted by to Social Media Marketing

The deadline to move your Facebook Page over to the new Facebook Timeline is March 30th. Are you ready? Despite many organizations’ reluctance to change over to the new Timeline, there are some benefits to the new format. According to a study undertaken by Simply Measured, brands are seeing 46% more engagement per posts with Timeline. While we can’t speak for everyone, we have noticed a boost in engagement on the Facebook Pages...

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5 Tips For Mastering Google+

Tuesday, March 27, 2012 | Posted by to Social Media Marketing

Have you set up your Google+ business page yet? If you are still wondering why you should spend time on another social network, the answer is clear. Search traffic from Google organic search is likely 60-80% of the traffic to your site. In the age of Panda, personalized search results, rich snippets and monthly changes to the Google search algorithm, social cues like +1s, comments and shares are having a greater and greater impact on...

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How To Change Your Twitter Name Without Losing Followers

Tuesday, March 20, 2012 | Posted by to Online Marketing Tips, Social Media Marketing

Changing your Twitter name without losing followers is actually a fairly easy process, thanks to Alicia’s post on how to change your Twitter handle. If you’ve changed your business name or your Twitter handle is different than your other social media profiles now’s the time to change your name. It’s important to use the same name throughout your company’s online profiles so that your business...

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