Blog & Free Advice: Social Media Marketing
How to Run a Facebook Ad Campaign
Successful Facebook marketing involves connecting with fans of your Page. This requires posting regularly to your Facebook Page with relevant and interesting content that engages your fans and results in interactions such as likes, comments and shares. When determining what content is the most relevant and engaging, understand your Facebook Insights to identify what types of content gets the most interactions. In addition to interacting with your fans, successful Facebook marketing also involves continually building...
10 Tips For Using Facebook Timeline For Business
Facebook’s Timeline for Pages launched March 30th. If you’re just catching up, here are tips for setting up, managing and measuring success on Facebook Timeline. Setting Up Facebook Timeline for Business 1. Timeline for Brands offers great opportunities to tell your corporate story. 4 things you need to know to transition your Facebook page to the new Facebook Timeline. 2. Know the Timeline cover image rules and sizes. 3. The new Timeline Apps allow for...
4 Things You Need to Know About Facebook Timeline for Business
The deadline to move your Facebook Page over to the new Facebook Timeline is March 30th. Are you ready? Despite many organizations’ reluctance to change over to the new Timeline, there are some benefits to the new format. According to a study undertaken by Simply Measured, brands are seeing 46% more engagement per posts with Timeline. While we can’t speak for everyone, we have noticed a boost in engagement on the Facebook Pages...
5 Tips For Mastering Google+
Have you set up your Google+ business page yet? If you are still wondering why you should spend time on another social network, the answer is clear. Search traffic from Google organic search is likely 60-80% of the traffic to your site. In the age of Panda, personalized search results, rich snippets and monthly changes to the Google search algorithm, social cues like +1s, comments and shares are having a greater and greater impact on...
How To Change Your Twitter Name Without Losing Followers
Changing your Twitter name without losing followers is actually a fairly easy process, thanks to Alicia’s post on how to change your Twitter handle. If you’ve changed your business name or your Twitter handle is different than your other social media profiles now’s the time to change your name. It’s important to use the same name throughout your company’s online profiles so that your business...
3 Easy Ways to Use Facebook’s New Timeline Apps
Facebook recently announced Facebook Timeline for business and brand pages! Instead of the old Facebook layout with Page Tabs, we now have Timeline Apps. Timeline Apps help brands tell their story and engage with fans through contests (like the Antavo and Strutta) as well as through apps for shared interests such as travel, food and photos. Some of the most popular apps are TripAdvisor, Goodreads, Pinterest and Causes. (Add apps to your timeline.) So far,...
How to Change Your Facebook Page Name
Need to change the name of your Facebook page? Rebranding on social media just got easier! In addition to announcing Facebook timelines for business pages yesterday, Facebook now provides a way to change your Facebook Page name. If your business name has changed or you have been living with a misspelled Facebook page name, then there is now a simple way to request a Facebook name change for your Page. http://www.facebook.com/help...
The Art of Being Seen (on Facebook)
You might remember this Monty Python sketch on “how NOT to be seen”. The players are working very hard to play the game but unknowingly make decisions that blow up in their face. Managing a Facebook Business Page is a bit like that, yes? </p><p> You may be investing a lot of marketing time and attention to managing your Facebook page and unknowingly making decisions that don&rsquo...
Facebook Sets Historic IPO
My what a large IPO you have. Facebook is hoping to raise $5 billion by selling shares this spring (some reports are saying $10 billion—not sure who’s right but $5 billion is cited more often). This is larger than Google’s 2004 IPO that raised $1.9 billion at a valuation of $23 billion. Speculation is that Facebook’s valuation could be as high as $75-100 billion. Buyers got a look at the financials yesterday, which...
How To Set Up A Google+ Business Page
Google+ Business Page set up is just like Facebook set up. It’s a place to connect with fans and colleagues and to discuss industry news and information with them. Google+ Business Pages are also very important for search. Google is using information from Google+ profiles and pages to affect personalized search results, so using Google+ can help your visibility in some cases. Ready? Here’s how to set up a Google+ Business...