Internet Marketing + Digital Business Strategy

Blog & Free Advice: Social Media Marketing

16 Facebook Marketing Tips

Tuesday, January 14, 2014 | Posted by to Social Media Marketing

Want a more personalized look at how to Master Facebook Marketing? Join me Feb 4 for this eBOUND Canada webinar. It's a great deal if you sign up for both Master Facebook Marketing and Social Media Metrics In Depth. $60 for eBOUND members and $80 for non-members. 1. Customizing Facebook Ad Reports TIMELY INFO 2. Changes coming to Facebook ads on April 9: No more sponsored stories and a list of changes to targeting 3. Why Facebook Pages Are Seeing Lower...

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5 Google & Facebook Changes of Note

Tuesday, October 1, 2013 | Posted by to Search Marketing (SEO, Paid Search), Social Media Marketing, Underwire Newsletter

Major changes in Search 1. The End of SEO Last week Google made major changes to the data available through Google Analytics. Keyword data, which was already climbing to 100% Not Provided, will now actually be 100% not provided. Since 2011, Google has been passing keyword queries from search results to Analytics only for people who are not logged into a Google product. Now they are restricting all keyword data. You can access it if you are running...

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5-Step Marketing Audit

Tuesday, July 9, 2013 | Posted by to Internet Marketing Strategy, Online Marketing Tips, ROI Measurements, Social Media Marketing

Conducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the team's understanding of why they do certain tasks, and you know too much to take an objective stance on how things are going. I recommend third-party marketing audits, but I also recommend doing a self...

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3 Overlooked Online Marketing Strategies

Monday, March 4, 2013 | Posted by to Email Marketing, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Underwire Newsletter

Spring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the fiscal year.   When it comes to core strategies for online marketing, many people get distracted by the new growth—apps like Vine or the next big thing, perhaps it's Google Glass? But if we focus on the old roots, the deep roots, of online marketing, then...

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Effective Facebook Content for Pages

Friday, February 8, 2013 | Posted by to Social Media Marketing

Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key points, which include:  Post effective content to Facebook Pages: Max 3 lines of text (100-250 characters), posted 5x per week at optimal hours for your fans, likely during morning and evening commute...

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Can You Change Your Facebook Page Name?

Tuesday, November 20, 2012 | Posted by to Social Media Marketing

Back in March, we outlined how to change your Facebook page name by filling in this page name request form: Unfortunately, the form is no longer available and now you can only change your page name if you have less than 200 likes. This is to prevent people from building up a page’s fan base and then selling the page (and it’s fans) to another business. Here’s a breakdown of...

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How to Write the Perfect Facebook Post

Thursday, October 25, 2012 | Posted by to Social Media Marketing

Writing the perfect Facebook post is more important than ever. With the launch of Promoted Posts, Facebook has been reducing the reach that Page posts get in order to create incentives for using the new feature. Which means that, unless you want to pay for fans to see your posts, it’s getting harder and harder for fans to see your content in the News Feed. Knowing how to write engaging Facebook posts that...

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Can a Facebook Group Be Converted into a Page?

Wednesday, September 19, 2012 | Posted by to Social Media Marketing

Back in August we gave you 3 marketing checklists to help improve your marketing this Fall. One of the checklists outlined how to merge 2 Facebook pages and gave instructions for how to merge duplicate Facebook Pages as well as how to merge a Facebook Profile into a Page. After reading this post, we had a reader contact us and ask how to switch a Facebook Group into a Facebook Page. Unfortunately, there’s no longer a...

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How to Find Your Audience on Twitter

Thursday, September 13, 2012 | Posted by to Online Communities, Social Media Marketing, Underwire Newsletter

Photo by Auntie P Whether you’re new to an industry or simply new to online marketing, it’s often difficult to find your target audience online. Understanding who your audience is and what they talk about is a key component in developing an effective online marketing strategy. Here are some tips for finding your audience on Twitter. 3 Ways to Find Your Target Audience on Twitter 1. Advanced Twitter Search

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How to Merge Facebook Pages

Wednesday, August 8, 2012 | Posted by to Social Media Marketing

If your business or brand has two Facebook Pages for the same thing, you should merge them so that there’s one official Page. This helps to avoid confusion among your fans, brings all of your fans together into one central place and makes it easier for you to manage. On Facebook, you can only merge Pages that you own and control. You can also merge a Facebook Profile into a Page by first migrating...

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