Internet Marketing + Digital Business Strategy

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Book Landing Pages: 3 Tips for Improving Sales

Monday, March 17, 2014 | Posted by to Online Marketing Tips, Web Content

Want to increase your online sales? This post looks at what editors, marketers and copywriters can do to improve sales conversions by optimizing landing pages — all without design or code help.  Landing page optimization is hard. At least that is a common complaint from publishers. The challenge for many with landing page optimization is that website design changes involve programmers who don't have the time or outside agencies who charge too much...

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Twitter Marketing the SMART Way

Monday, February 24, 2014 | Posted by to Social Media Marketing

The #1 complaint about Twitter marketing is "how do you find the time?" Answer: Be SMART. Set marketing goals that are specific, measurable, achievable, relevant and time-based. SMART marketing on Twitter is easy with a few tips and tools. Specific Although this study looks at political conversation structures on Twitter there's a general application in that conversations on Twitter create networks with identifiable contours. Six different structures, in fact. And the structures tell a story...

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Is Your Facebook Marketing Working?

Monday, February 17, 2014 | Posted by to

With Facebook, your marketing resources are people, time and money. So how do you make sure you're working as efficiently as possible in order to get the biggest bang for your buck? Here's what I recommend for knowing if your Facebook Marketing is working. Credit © David Coleman 1. Test your timing In Facebook Insights, under the Post Tab is where you'll find a graph that shows you when your fans are online....

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6 Tips for Hosting a Webinar

Wednesday, February 12, 2014 | Posted by to Tools & Technology for Non-Techies

Hosting or presenting a webinar? I've participated in 100s of webinars over the years and recently presented two webinars with eBOUND Canada, so I thought I'd share 6 tips for producing a successful webinar. 1. Use a good set of headphones, not ear buds or computer speakers because they pick up too much background sound and create an echo. Ear buds can be ok, just attach the mic to your shirt so it doesn'...

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Facebook: Is it worth your time?

Tuesday, February 11, 2014 | Posted by to Social Media Marketing

Although many businesses are using Facebook, few have really thought through the reasons and goals of being on Facebook. So let's step back for a second because if we return to the value we expect from Facebook then measuring the success of our content and setting a strategy become all the more clear. We're no longer just chasing a piece of string. Why Is Your Business on Facebook? Want to build a fan...

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Why Marketers Don’t Need Better Stats

Tuesday, January 28, 2014 | Posted by to Internet Marketing Strategy

Marketers don't need better stats, they need better questions. I had a client once who tentatively asked if I could remain on the conference call after the others had left because she had a few questions. The first was about why the line on a recent reporting grid was going down instead of up. Tweet: There are no stupid questions, only stupid stats that lead to simple questions. http://ctt.ec/Farni+ The graph...

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Sign Up Today for 2 Digital Marketing Webinars

Wednesday, January 22, 2014 | Posted by to Underwire Newsletter

Join me Feb 4 and 6th for my eBOUND Canada digital marketing webinar series.  On February 4th in Master Facebook Marketing we'll cover: The #1 component most Pages get wrong (if you're missing this step then the you're really missing out on making Facebook an effective marketing tool) How to make advertising on Facebook worth the time and money (learn why that Boost button is the "please take my money" button and best...

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16 Facebook Marketing Tips

Tuesday, January 14, 2014 | Posted by to Social Media Marketing

Want a more personalized look at how to Master Facebook Marketing? Join me Feb 4 for this eBOUND Canada webinar. It's a great deal if you sign up for both Master Facebook Marketing and Social Media Metrics In Depth. $60 for eBOUND members and $80 for non-members. 1. Customizing Facebook Ad Reports TIMELY INFO 2. Changes coming to Facebook ads on April 9: No more sponsored stories and a list of changes to targeting 3. Why Facebook Pages Are Seeing Lower...

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Year-End Review Template for Agencies & Consultants

Monday, January 6, 2014 | Posted by to Internet Marketing Strategy

Twice a year I like to do a little business review in order to see if I'm on track to reach my business goals. A few people have asked me what I include in that document so below is the Business Review template I created.  Need the short answer? Here's my 1-Minute Marketing Tip on this topic:   Also, you can join me Feb 6 for my eBound webinar Social Media Metrics In...

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A Year in Review

Friday, December 27, 2013 | Posted by to Internet Marketing Strategy

The Queen's Christmas Day message to the Commonwealth was to take time for quiet moments of reflection. Well, not a problem. My traditional business reviews are at the end of June and the end of December so here's my look back at lessons learned in 2013. This year was a "down" year in that I was covering a sabbatical for a professor at Simon Fraser University until September and then picking up my original...

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