The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling scene. This year’s focus was on practical insights on the digital space and Monique presented on measuring the success of your online marketing campaigns.
Organized by BookNet’s Samantha Francis, the conference opened with keynote speaker Mitch Joel, President of Twist Image and author of Six Pixels of Separation.
In a summary of the day, the Vancouver Sun article mentions Monique’s presentation, titled “Beyond Fans and Followers, Measuring Your Online Marketing Campaigns.”
[Trottier] proceeded to demonstrate how tools like Google Analytics can be used to measure the success of online marketing campaigns.
The twitter hashtag #TechForum11 was tending at this time and many of the tweets that emerged from Monique’s session lauded her generous attention to detail.
Jack Illingworth, Executive Director of Literary Press Group Canada tweeted: “[Monique] has said more in 9 minutes that most do in an hour” while freelance editor Laura Godrey summed up the general mood by tweeting “@somisguided is totally #crushingit at #techforum11. I need to learn to use Google Analytics…”
It was the kind of presentation that seeks to be the example that others will follow in terms of commitment, content and practical value for the audience and it was arguably the best session of the day.
Thank you to Sean Cranbury for the very flattering representation of the session!
Right Course Magazine, Business in Vancouver’s magazine on executive training and professional development, just published an article written by Boxcar Marketing titled “Class (Inter)actions: Top tips for getting results from social media.”
The article is great for marketing professionals, business owners and employers who are looking to incorporate social media marketing into their existing marketing mix or improve upon existing online marketing initiatives. Learn how to develop a social media strategy, monitor progress, optimize campaigns, and measure success (return on investment).
Boxcar Marketing’s 10 top tips for getting results from social media include:
The article looks at how the web is changing the publishing industry and readers’ relationship to books. Vancouver, in particular, is playing a role in changing the Canadian publishing landscape with events like the Vancouver Book Club, the W2 Real Vancouver Writers’ & Culture Series and BookCamp Vancouver.
Monique, who the article states, “has played an instrumental role in the digital growth of Canada’s publishing industry” was interviewed for the article:
When Trottier started at Raincoast, she was one of only a handful of people in publishing who worked online.
“Even at that stage, it was clear that the hierarchy of conversation about books was collapsing,” Trottier told the Straight at a Kitsilano coffee shop.
Publishers—and only publishers—used to engage with media and booksellers, and then media and booksellers would communicate with retail buyers and the public. “The web has really collapsed that,” Trottier said. “The conversation happens between readers and between writers, and then directly between readers and writers and publishers.”
While social media allow publishers to listen more closely to their markets, Trottier acknowledges that they’re not the silver bullet that will save the industry. “Publishers are going to save themselves when they figure out what their new business model is,” she said.
Adpages, the Business in Vancouver magazine on advertising, marketing and communications, features “The Online Marketing Game: How the Internet Changed Advertising” by Sara Newham.
The article is a 2-page spread featuring a glossy photo us (Monique Trottier of Boxcar Marketing and James Sherrett of AdHack), plus smart-sounding quotes and commentary on how Barack Obama used social media marketing and how advertising creative can be sourced through social networks.
Smart and pretty on the same day. Thank you Sara Newham for making us sound intelligent and thank you Dominic Schaefer for catching our better sides.
Update: The 2009 edition of AdPages is now available on the Business in Vancouver website.
We did a fun interview with Nicole Tomlinson for a story about Dancing Matt‘s internet video phenomena for the Vancouver Sun. Nicole did a really nice job of summarizing our chats and emails and the Dancing Matt phenomena.
And just in case you’re not one of the 15-million+ people who’ve watched one of Matt’s dancing videos, please let the one below load and enjoy 4 minutes of delight.
Posted by James Sherrett | Email to a Friend | Of course, you should follow me on twitter here
On Thursday morning this past week I met up with Megan Cole, Agent 99, of Raincity Studios to do an audio interview / Raincity podcast. Megan did a great job as interviewer and I come across as somewhat coherent.
A perspective on what makes Vancouver a great place to be working on technology projects.
The sound of milk being steam for a short period in the background.
Why I love and hate Winnipeg at once.
Megan tells her fishing story.
Hear me say, ‘...oh, that’s a beauty.’
How to cook turkeys and how many turkeys you can cook in a year.
Perhaps you’d like to Listen now! - Streaming from the Raincity website or download the file and listen on your own time (about 20 minutes of good times, MP3 format).
Posted by James Sherrett | Email to a Friend | Of course, you should follow me on twitter here
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