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Blog & Free Advice: Monique's Pick

It’s June. Do You Know Where Your Marketing Strategy Is?

Tuesday, June 11, 2013 | Posted by to Internet Marketing Strategy, Monique's Pick

We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program. How is business this year? I love using Google Analytics custom reports to help answer this question. Avinash Kaushik has a great post on the best custom reports that you can easily modify for your business.   Everyone is talking about mobile. How is...

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33 Online Marketing Resources for Librarians

Wednesday, May 22, 2013 | Posted by to Monique's Pick, Online Marketing Tips, Tools & Technology for Non-Techies

As follow up to my presentation at the BC Library Conference I have compiled a list of resources and key articles to help librarians interested in improving their understanding of the web. If you have additional recommendations please provide them in the comments as this is certainly not a complete list but rather a place to start.  Online Marketing 1. Underwire Newsletter: Full Support for Non-Techies I have to recommend the Boxcar Marketing newsletter...

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Top 6 Online Marketing Articles of 2012

Tuesday, December 18, 2012 | Posted by to Monique's Pick

2012 was a busy year. Google made changes to its search results, marketers got on Google+, Facebook launched Timeline for Pages and Google Places was replaced by Google+ Local. As you wrap up the year, here are 6 of Boxcar Marketing’s most popular articles related to 2012 marketing trends and top requests from clients. 1. How to Change Your Twitter Name Without Losing Followers Common reasons for needing to change a Twitter name include a rebranding, an...

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‘Tis the Season for Finding New Talent

Tuesday, December 4, 2012 | Posted by to Monique's Pick, Underwire Newsletter

Photo by Deb Mae Season’s Greetings! While you’re busy decking the halls and sprucing up the office for the new year, it’s also a great time of year to find new talent to add to your team. Here are 4 things to remember when hiring new employees. 1. Don’t use a junior person to run an interview. This is the first contact a potential employee has with your company....

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How to Use Hootsuite to Manage Social Networks

Thursday, May 24, 2012 | Posted by to Monique's Pick, Social Media Marketing

Hootsuite is a great social media management tool. When you’re running multiple social media accounts - such as your business’ Twitter, Facebook and LinkedIn accounts along with your personal social media profiles - it’s useful to use a tool like Hootsuite to manage your social networks and stay on top of all of your profiles. Hootsuite has a basic Free account, which lets you manage up to 5 social media profiles....

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A Day In The Life of the Internet

Friday, March 16, 2012 | Posted by to Monique's Pick

What happens on the internet every day? We all know that the internet is huge, but you may not have realized how huge. This infographic from MBAOnline.com gives some numbers on what happens on the web on a daily basis. According to this infographic, every 24 hours: 294 billion emails are sent 2 million blog posts are written 172 million different people visit Facebook 864,000 hours of video is uploaded to YouTube 378,000 iPhones are sold See the infographic for...

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Top 5 Articles of 2011

Thursday, December 29, 2011 | Posted by to Monique's Pick

Looking for some marketing articles to read before the end of the new year? Here are the top articles on Boxcar Marketing according to most viewed. 1. How to Manage Your Facebook Business Page Tips on managing a Facebook Page efficiently. 2. Graphical User Interface (GUI) prototyping tools For the nerds out there, we have a link to a list of GUI prototyping tools. 3. How to Run a Facebook Contest Because 2011 was all about Facebook, here&rsquo...

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Holiday Eggnog With Rum

Friday, December 16, 2011 | Posted by to Monique's Pick

Photo by Elana Amsterdam Here at Boxcar Marketing, we like eggnog—and it’s even better with rum. Here’s an easy recipe from The Kitchn for Homemade Eggnog that you can make with either rum or bourbon. Yum! To busy yourself in between eggnogs, (if you missed it), here are our 12 marketing tips that you can do before Christmas. Also check out Search Engine Journal’s 12 Days of Christmas Internet...

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Giant Ant Media on Creating Vancouver Opera’s West Side Story TV Spot

Wednesday, November 23, 2011 | Posted by to Internet Marketing Strategy, Monique's Pick

The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not only was the online and office campaign really cool but the 15-second tv spot behind the campaign was created by our colleagues at Giant Ant Media, who make...

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Tools We Like: Chapters Indigo’s eReading Facebook App

Thursday, September 23, 2010 | Posted by to Monique's Pick

Chapters Indigo has a really neat eReading app on their Facebook Page that we haven’t seen done yet anywhere else. If you click on the eReading tab on their Facebook Page, this is what you see: Why We Like The eReading App It encourages avid readers to explore ebooks in a comfortable environment. Fans of the Chapters Indigo Page are, presumably, book lovers and the eReading app provides information about ebooks where they...

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