Internet Marketing + Digital Business Strategy

Blog & Free Advice: Monique's Pick

Top 5 Articles of 2011

Thursday, December 29, 2011 | Posted by to Monique's Pick

Looking for some marketing articles to read before the end of the new year? Here are the top articles on Boxcar Marketing according to most viewed. 1. How to Manage Your Facebook Business Page Tips on managing a Facebook Page efficiently. 2. Graphical User Interface (GUI) prototyping tools For the nerds out there, we have a link to a list of GUI prototyping tools. 3. How to Run a Facebook Contest Because 2011 was all about Facebook, here&rsquo...

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Holiday Eggnog With Rum

Friday, December 16, 2011 | Posted by to Monique's Pick

Photo by Elana Amsterdam Here at Boxcar Marketing, we like eggnog—and it’s even better with rum. Here’s an easy recipe from The Kitchn for Homemade Eggnog that you can make with either rum or bourbon. Yum! To busy yourself in between eggnogs, (if you missed it), here are our 12 marketing tips that you can do before Christmas. Also check out Search Engine Journal’s 12 Days of Christmas Internet...

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Giant Ant Media on Creating Vancouver Opera’s West Side Story TV Spot

Wednesday, November 23, 2011 | Posted by to Internet Marketing Strategy, Monique's Pick

The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not only was the online and office campaign really cool but the 15-second tv spot behind the campaign was created by our colleagues at Giant Ant Media, who make...

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Tools We Like: Chapters Indigo’s eReading Facebook App

Thursday, September 23, 2010 | Posted by to Monique's Pick

Chapters Indigo has a really neat eReading app on their Facebook Page that we haven’t seen done yet anywhere else. If you click on the eReading tab on their Facebook Page, this is what you see: Why We Like The eReading App It encourages avid readers to explore ebooks in a comfortable environment. Fans of the Chapters Indigo Page are, presumably, book lovers and the eReading app provides information about ebooks where they...

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Best Book and Technology Blogs

Monday, August 9, 2010 | Posted by to Monique's Pick

Registration for BookCamp 2010 opened last week and we’re getting excited for a full day of book and technology-related discussions. BookCamp Vancouver is a chance to bring the publishing and technology community together to discuss the future of books and book-like technologies. There are a number of blogs that do an excellent job of exploring these topics and, in preparation for BookCamp, the following are blogs that we recommend putting on your reading list: ...

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Social Media Homework

Thursday, April 15, 2010 | Posted by to Monique's Pick, Social Media Marketing

Back in January, Monique was asked to impart her social media wisdom on Monica Hamburg’s blog, Me Like the Interweb. Monique’s lesson was this: Talking to clients about social media is always an exercise in metaphors for me: Social networking is a digital cocktail party.  LinkedIn is a business conference.  Twitter is your individual headline news ticker.  YouTube is your private tv station. In many ways the metaphors...

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5 Marketing Blogs You Should Be Reading

Tuesday, January 5, 2010 | Posted by to Monique's Pick

If you’re like us, you subscribe to blogs with the full intention of reading every post but, as your email or RSS reader fills up, you never get around to reading all (if any) of them. If you’re looking to narrow down your reading list for 2010, these are the blogs we always make time to read - and recommend that you should, too. Seth’s Blog Marketing and business guru...

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PICK 20 Roundup of Canada’s Leading Web 2.0 Pioneers

Wednesday, August 12, 2009 | Posted by to Monique's Pick

Backbone Magazine has announced the second annual PICK 20 roundup of Canada’s leading Web 2.0 pioneers. Created by Backbone and KPMG, the PICK 20 is the only national ranking of its kind and some of the judges and winners are our friends. Among the Judges Super-smart social media and digital marketing expert, Kate Trgovac is president of LintBucket Media, a boutique marketing agency headquartered in Vancouver which focuses on social media, community building and digital content...

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Show Us Your Balls (and we mean that in the politest of ways)

Tuesday, February 3, 2009 | Posted by to Events, Monique's Pick

Boxcar Marketing has been working with James Sherrett of AdHack and Jay and Leah of Giant Ant Media to promote the Show Us Your Balls Super Bowl-esque Commercial Contest. We filmed the beginning of an ad, developed a marketing plan with ringtones, mp3s, avatars and other magic. Now we want you to choose the product the ad is for and finish the script. http://www.AdHack.com/balls What are the balls about? It...

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Campaign Monitor Is My Purple Cow

Thursday, August 21, 2008 | Posted by to Email Marketing, Monique's Pick

How I Got Wine from Campaign Monitor First let me tell you a story. It’s actually Seth Godin’s story from The Purple Cow, a book about what it takes to create and sell something remarkable. Seth and family driving in France, enchanted by picturesque cows grazing in lovely pastures. Kilometres and kilometres of cows. New cows suddenly are just like old cow, now cows are common. Now cows are boring. &ldquo...

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