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Blog & Free Advice: Internet Marketing Strategy

Key Digital Trends of 2017

Thursday, January 26, 2017 | Posted by to Internet Marketing Strategy, Monique's Pick, Social Media Marketing, Underwire Newsletter

social@Ogilvy has one of the best 2017 trends reports I've read so far. And by "best" I mean that it neatly says all the things I've been thinking about for the last 6 months. Here's the link:  http://www.slideshare.net/socialogilvy/key-digital-trends-for-2017 Need the TL;DR version? Here's my take. Ads and algorithms are driving people crazy and spoiling the social media experience so people are seeking out private channels...

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Think Like an Olympic Coach: Train Your Marketing Team to Win

Thursday, August 25, 2016 | Posted by to Internet Marketing Strategy, Underwire Newsletter

I was inspired by the feats of all those Olympic athletes in Rio and what lessons can be applied to top-performing marketers. Here are 3 tips that any team, regardless of skill, can use to avoid the bumps and ensure their marketing initiatives are a success. 1. Set Goals Like a Pro Marketing opportunities are limitless, which is a blessing and a curse. Research continually shows that successful marketers have a documented strategy, meaning that write down...

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Marketing with Pokemon Go. Yes or No?

Thursday, July 14, 2016 | Posted by to Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter

Pokémon Go is the latest phenomenon that is driving marketers crazy. What is it, why should I care, is this important to me? What Is It? Pokémon Go is the hottest app in the world at the moment. It is an augmented reality game where players try to catch Pokémon. The cool part is that you "see" the Pokémon via your smartphone's camera. Installing #PokemonGo! Walk...

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The Microsoft + LinkedIn Deal, and Why It’s Interesting

Thursday, June 23, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter

I love James Allworth's post on the Microsoft-LinkedIn Deal.  Who's going to be having sleepless nights after Microsoft's LinkedIn deal? Salesforce. Nail. Head. I've been thinking a lot about marketing automation and CRMs because I'm co-authoring a chapter on B2B social media marketing for a textbook being published next year. My basic take on LinkedIn, grounded in recent data from TrackMaven and Content Marketing Institute, is that B...

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Snapchat: Ideas for Publishers

Tuesday, May 10, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter

In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship positions. The filters urged hopeful interns to follow the Space150 Snapchat channel where they are given a task, which served as their application. The task was related to creating a story for one of...

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Marketing Predictions for the Year of the Monkey

Monday, February 8, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Marketing Tips, Underwire Newsletter

New year. New predictions for digital marketing. Will 2016 be a barrel of monkeys or all monkey business? Monkey See, Monkey Do Marketers are notorious for jumping on and off band wagons, and social media users love mountain-out-of-mole-hill stories. The trending topic is that Twitter is apparently on the out and SnapChat on the rise. Anecdotally, I hear clients complaining that they are not seeing the same activity on Twitter as they used to.  Analytically,...

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3 Last-Minute Halloween Contest Ideas for Publishers

Saturday, October 24, 2015 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing

Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and easy Halloween contest ideas. 1. Make a Collections of Spooky Titles Photo: Checkout some great reads at Dundurn Press People will be less interested after Halloween so make sure the collection is up 3-5 days before Halloween, at minimum. Offer a special promo...

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The Best Way to Run a Contest

Friday, July 24, 2015 | Posted by to Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing

The purpose of running a contest is to reward existing fans for loyalty and to generate interest (and follows) from new fans. Here are some tips on how publishers can involve fans, get entries and generate buzz.  1. Let your existing fans pick the prize Involving fans in the decision-making process creates a sense of buy-in, contribution and commitment to the contest. They've had a say in it and are more likely to share...

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News in the World of Online Marketing

Monday, July 13, 2015 | Posted by to Internet Marketing Strategy, Underwire Newsletter

It's been a busy Spring and Summer in the world of online marketing. Here is what's new with tools like Facebook, Twitter and Instagram. CC-License: CC BY Photo: Markus Spiske / raumrot.com   Google's Mobile-Friendly Update The upcoming Panda update is a hot topic for SEOs but many publishers are still assessing whether the April 2015 mobile-friendly update is affecting their visibility in search results. https://moz.com/google-algorithm-change The answer is...

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Data Zero to Data Hero: Press-Level Marketing for Book Publishers

Friday, February 27, 2015 | Posted by to Internet Marketing Strategy, Underwire Newsletter

At the recent ACP mid-winter conference in Toronto, I presented to book publishers on the marketing steps they can take to improve their online presence. The slides offer insights on benchmark data for Canadian book publishers. Slide Notes Book publishers have been doing a lot of things right for a long time. In particular building an audience for their authors and promoting themselves to the trade and to consumers. The challenge is that the expectation...

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