Internet Marketing + Digital Business Strategy

Blog & Free Advice: Harebrained Ideas

Monique Trottier Is Monique Sherrett

Monday, November 28, 2011 | Posted by to Harebrained Ideas

In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on Twitter, Facebook, LinkedIn and Google+ will wonder where is Monique Trottier and who is Monique Sherrett. But that’s life in a digital age, and love comes before...

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Get a Mustache at Boxcar Marketing’s Mustache Booth

Monday, November 15, 2010 | Posted by to Harebrained Ideas

Want a stylish mustache for Movember? Boxcar Marketing is offering mustaches in exchange for donations. Step 1: Donate to my Mo’space page http://ca.movember.com/mospace/621500/ Step 2: Send me an email or post in the comments the link to your avatar. Step 3: We will return the avatar with an appropriate mustache. Or as we like to spell it here in the office, moustache, with the proper elongation of “moooo-stash” if spoken...

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BookCamp Vancouver 2010

Wednesday, September 29, 2010 | Posted by to Harebrained Ideas, Work, Speaking

The second BookCamp Vancouver is this Friday, October 1. BookCamp is a conference that brings together 250 members from the technology and publishing industries to talk about digital aspects of book publishing and how online media is changing the game. The early days of the internet brought to publishing: Credit card payments Shipping trackers Inventory counts Reviews Buy and recommendation engines Communities and tribes Sharing, collaboration, organization and knowledge exchange were reinforced through easy tools, search and...

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CBC Interview with Benjamin Rivers: The Future of Publishing is Small and Light

Tuesday, September 28, 2010 | Posted by to Harebrained Ideas

This month, the CBC Book Club is exploring the future of reading. Here’s an interesting interview with Benjamin Rivers - an independent game developer, comic artist and web designer - that looks at the interactive and cross-media opportunities that are now available with books. In his words, if you’re a publisher today “you should be thinking small and thinking light.” Read the full post on CBC.

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The Promise of AT & T (from 1993)

Friday, August 27, 2010 | Posted by to Harebrained Ideas

This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?

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How the Internet Has Changed Book Discovery and Sales

Wednesday, June 16, 2010 | Posted by to Harebrained Ideas

The iPad launched in Canada two weeks ago now and we’re waiting to see what impact it will have on book sales and the publishing industry as a whole. While it’s still too early to get concrete data (in Canada few books have even been licensed to the iBookstore) some early stats are exciting. Wired magazine released the numbers for their iPad app, stating that they sold 24,000 copies of the app...

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Lead from Any Chair: The Lone Evangelist

Thursday, May 6, 2010 | Posted by to Harebrained Ideas

Leadership doesn’t always come from the top. You can show leadership no matter what chair you sit in for the organization. Below are some tips. If you’re the lone evangelist in your organization, the person who wants to experiment with social media, or wishes for a website redesign to increase usability, or needs tips for talking to the boss about why online marketing is important, you are not alone. There are...

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How Digital Sales Changed the Publishing World

Wednesday, April 28, 2010 | Posted by to Harebrained Ideas

How do digital sales affect how books are published and promoted? My day job here at Boxcar Marketing is about helping companies understand what they can do on the web to promote themselves, to build their customer base and to interact with their customers effectively. A lot of that work has to do with words. Writing and editing content for webpages, press releases, email newsletters, blog posts, tweets, surveys, downloadable PDFs, search ads, banner ads,...

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Clay Shirky on Media Models

Monday, April 26, 2010 | Posted by to Harebrained Ideas

Clay Shirky fascinates me because he thinks about the world within the context of thinking that has gone before him. In his recent post, The Collapse of Complex Business Models he references Joseph Tainter’s 1988 book called The Collapse of Complex Societies. Shirky is able to take Tainter’s work, on how several societies (such as the Romans and Mayans) arrived at a remarkable level of sophistication only to suddenly collapse, and apply...

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Shaping the Future of Publishing

Monday, January 4, 2010 | Posted by to Harebrained Ideas

On December 30, my article “Use Clay to Shape the Future of Publishing” was posted on the BookNet Canada blog. The original is missing the proper links and some blockquotes so I’m going to post it again here. Use Clay to Shape the Future of Publishing As I reflect on 2009, there is one author who continually comes to mind as a thought leader for the publishing industry, and that is Clay Shirky....

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