Internet Marketing + Digital Business Strategy

Blog & Free Advice: Harebrained Ideas

1 Minute Marketing Tips in Review

Monday, January 7, 2013 | Posted by to Harebrained Ideas

In January 2012, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second largest search engine) and is heavily pushing Google+. So, I was curious about: 1) how video results were appearing in search engine results and if those video results would also...

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Presenting for the Fun of It

Thursday, April 5, 2012 | Posted by to Harebrained Ideas

I’ve found that my best presentation skills actually come from my experience acting and as a ballerina. Yes, that was in high school and university, but that practice in front of an audience has been invaluable to me. Plus I see these core presentation skills in my friends and colleagues, in particular Tod Maffin whether he’s podcasting or presenting—you can hear his years of radio experience—and Darren...

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25 Lessons Publishers Can Teach Tech Startups

Tuesday, February 7, 2012 | Posted by to Harebrained Ideas

Despite the persistent reports of book publishing as a failing (or flailing) industry, publishers’ best-kept secret is that there is no nail in the coffin. I know you don’t believe me. But maybe the people publishing those inspirational business books you like so much actually understand something about running a business. I know they do because between the publishing clients and the tech clients, it’s not the publishers I&rsquo...

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Clay Shirky at TED on Why SOPA Is a Bad Idea

Friday, January 20, 2012 | Posted by to Harebrained Ideas

Clay Shirky stopped by the TED offices to chat about “Why SOPA is a bad idea.” 100% totally worth watching. Shirky offers a great explanation, with metaphors that help SOPA and PIPA make sense, and a quick history of how we got into this copyright infringement debate with rights holders anyway. Related post: What Happened to the Internet? SOPA/PIPA Blackouts Planned

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What Happened to the Internet? SOPA/PIPA Blackouts Planned

Tuesday, January 17, 2012 | Posted by to Harebrained Ideas

UPDATE: Great success! SOPA and PIPA were dropped by Congress (for now). See the numbers ... http://www.sopastrike.com/numbers SOPA and PIPA Blackouts are planned across the web tomorrow in protest of the two acts before the US House of Representatives and the US Senate. The web is going on strike as a protest to legislation that tampers with the participatory culture of the web for the sake of large corporate and government interests. ...

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Monique Trottier Is Monique Sherrett

Monday, November 28, 2011 | Posted by to Harebrained Ideas

In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on Twitter, Facebook, LinkedIn and Google+ will wonder where is Monique Trottier and who is Monique Sherrett. But that’s life in a digital age, and love comes before...

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Get a Mustache at Boxcar Marketing’s Mustache Booth

Monday, November 15, 2010 | Posted by to Harebrained Ideas

Want a stylish mustache for Movember? Boxcar Marketing is offering mustaches in exchange for donations. Step 1: Donate to my Mo’space page http://ca.movember.com/mospace/621500/ Step 2: Send me an email or post in the comments the link to your avatar. Step 3: We will return the avatar with an appropriate mustache. Or as we like to spell it here in the office, moustache, with the proper elongation of “moooo-stash” if spoken...

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BookCamp Vancouver 2010

Wednesday, September 29, 2010 | Posted by to Harebrained Ideas, Work, Speaking

The second BookCamp Vancouver is this Friday, October 1. BookCamp is a conference that brings together 250 members from the technology and publishing industries to talk about digital aspects of book publishing and how online media is changing the game. The early days of the internet brought to publishing: Credit card payments Shipping trackers Inventory counts Reviews Buy and recommendation engines Communities and tribes Sharing, collaboration, organization and knowledge exchange were reinforced through easy tools, search and...

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CBC Interview with Benjamin Rivers: The Future of Publishing is Small and Light

Tuesday, September 28, 2010 | Posted by to Harebrained Ideas

This month, the CBC Book Club is exploring the future of reading. Here’s an interesting interview with Benjamin Rivers - an independent game developer, comic artist and web designer - that looks at the interactive and cross-media opportunities that are now available with books. In his words, if you’re a publisher today “you should be thinking small and thinking light.” Read the full post on CBC.

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The Promise of AT & T (from 1993)

Friday, August 27, 2010 | Posted by to Harebrained Ideas

This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?

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