Internet Marketing + Digital Business Strategy

Blog & Free Advice: Harebrained Ideas

The Microsoft + LinkedIn Deal, and Why It’s Interesting

Thursday, June 23, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter

I love James Allworth's post on the Microsoft-LinkedIn Deal.  Who's going to be having sleepless nights after Microsoft's LinkedIn deal? Salesforce. Nail. Head. I've been thinking a lot about marketing automation and CRMs because I'm co-authoring a chapter on B2B social media marketing for a textbook being published next year. My basic take on LinkedIn, grounded in recent data from TrackMaven and Content Marketing Institute, is that B...

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Snapchat: Ideas for Publishers

Tuesday, May 10, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter

In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship positions. The filters urged hopeful interns to follow the Space150 Snapchat channel where they are given a task, which served as their application. The task was related to creating a story for one of...

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Marketing Predictions for the Year of the Monkey

Monday, February 8, 2016 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Marketing Tips, Underwire Newsletter

New year. New predictions for digital marketing. Will 2016 be a barrel of monkeys or all monkey business? Monkey See, Monkey Do Marketers are notorious for jumping on and off band wagons, and social media users love mountain-out-of-mole-hill stories. The trending topic is that Twitter is apparently on the out and SnapChat on the rise. Anecdotally, I hear clients complaining that they are not seeing the same activity on Twitter as they used to.  Analytically,...

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3 Last-Minute Halloween Contest Ideas for Publishers

Saturday, October 24, 2015 | Posted by to Harebrained Ideas, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing

Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and easy Halloween contest ideas. 1. Make a Collections of Spooky Titles Photo: Checkout some great reads at Dundurn Press People will be less interested after Halloween so make sure the collection is up 3-5 days before Halloween, at minimum. Offer a special promo...

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Throwback Thursday: Monique’s Application to MPub

Thursday, August 6, 2015 | Posted by to Harebrained Ideas

Throwback Thursday is a trend on social media sites such as Instagram, Twitter and Facebook where users post older photographs or things (often from their childhood) with the hashtag #ThrowbackThursday or #TBT. This week I found the perfect thing for #ThrowbackThursday, it's the digital component of the portfolio that I submitted for my Master of Publishing application in 1998. It's embarrassing in lots of ways but, having recently been on the admissions committee for...

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Suffering Is Optional, and other pieces of advice from Fireworks Factory

Wednesday, June 11, 2014 | Posted by to Harebrained Ideas, Online Marketing Tips, Social Media Marketing

Fireworks Factory is the marketing retreat of the year for Canada's most innovative digital marketers. I spent 3 days on Pender Island with this year's cohort of senior marketers, decision makers, strategists, experts and consultants. Each contributed something meaningful to my professional and personal development so I'd like to share some of the standout quotes from Fireworks Factory. "Suffering is optional." —Ken Lawson, long-time cast member and lead facilitator for Vancouver Theatresports...

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8 of the Best Easter Eggs on Websites

Tuesday, April 15, 2014 | Posted by to Harebrained Ideas, Underwire Newsletter

It's not just the Easter Bunny who hides Easter eggs. Programmers and designers are in on the game. Below are some of my favourite hidden gems around the web.  1. The Muppets: Pöpcørn Make sure the captions are enabled. There's an aside from the caption writer. Plus it's the Swedish Chef so it's funny on its own. https://www.youtube.com/watch?v=B7UmUX68KtE 2....

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1 Minute Marketing Tips in Review

Monday, January 7, 2013 | Posted by to Harebrained Ideas

In January 2012, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second largest search engine) and is heavily pushing Google+. So, I was curious about: 1) how video results were appearing in search engine results and if those video results would also...

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Presenting for the Fun of It

Thursday, April 5, 2012 | Posted by to Harebrained Ideas

I’ve found that my best presentation skills actually come from my experience acting and as a ballerina. Yes, that was in high school and university, but that practice in front of an audience has been invaluable to me. Plus I see these core presentation skills in my friends and colleagues, in particular Tod Maffin whether he’s podcasting or presenting—you can hear his years of radio experience—and Darren...

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25 Lessons Publishers Can Teach Tech Startups

Tuesday, February 7, 2012 | Posted by to Harebrained Ideas

Despite the persistent reports of book publishing as a failing (or flailing) industry, publishers’ best-kept secret is that there is no nail in the coffin. I know you don’t believe me. But maybe the people publishing those inspirational business books you like so much actually understand something about running a business. I know they do because between the publishing clients and the tech clients, it’s not the publishers I&rsquo...

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