Internet Marketing + Digital Business Strategy

Blog & Free Advice: Email Marketing

King of the CASL, or Dirty Rascal

Monday, June 9, 2014 | Posted by to Email Marketing, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter

Canada's new Anti-Spam Law, or CASL (pronounced "castle"), comes into force on July 1, 2014. Are you ready? Under the new rules, things that have been ok are not any longer. Download a printable version of this post. Source: JGS, http://www.ascii-art.com   1. What Is CASL? The legislation aims to protect consumers while still allowing businesses and organizations to function and be competitive. But, CASL is broad reaching and the penalties are shockingly stiff. ...

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3 Overlooked Online Marketing Strategies

Monday, March 4, 2013 | Posted by to Email Marketing, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Underwire Newsletter

Spring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the fiscal year.   When it comes to core strategies for online marketing, many people get distracted by the new growth—apps like Vine or the next big thing, perhaps it's Google Glass? But if we focus on the old roots, the deep roots, of online marketing, then...

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5 Essential Email Marketing Tips

Tuesday, May 8, 2012 | Posted by to Email Marketing

Email Marketing should be an essential part of your marketing toolkit because everyone uses and understands email. Email newsletters are easy and inexpensive to send out, they’re easy to track and measure (email newsletter software has analytics that reports on how people are engaging with your newsletter) and they’re an opt-in way to send information to people who’ve chosen to receive your content. If you’re unsure of...

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How to Integrate Google Analytics with Constant Contact

Wednesday, April 11, 2012 | Posted by to Email Marketing, Google Analytics

Integrating Google Analytics with your email newsletters is important so that you can track what visitors from the newsletters do on your site. While most email marketing services track the clicks on links in newsletters, they don’t track important metrics about what visitors do after they click. When running an email newsletter campaign, you can track this data by integrating Google Analytics with your email tool in order to answer questions like, how...

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Email Marketing Still Matters: Gmail Priority Inbox and Permission Marketing

Thursday, September 9, 2010 | Posted by to Email Marketing

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Email Newsletters: 6 Mistakes to Avoid

Monday, September 1, 2008 | Posted by to Email Marketing

  In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid. These Show Notes were kindly pulled together by Dale McGladdery. Introduction 00:00 Email Newsletters: WTF? Opening Credits 00:05 Monique Trottier introduces her talk Monique’s List of Mistakes to avoid 01:50 Mistake 1: Don’t treat Email...

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Campaign Monitor Is My Purple Cow

Thursday, August 21, 2008 | Posted by to Email Marketing, Monique's Pick

How I Got Wine from Campaign Monitor First let me tell you a story. It’s actually Seth Godin’s story from The Purple Cow, a book about what it takes to create and sell something remarkable. Seth and family driving in France, enchanted by picturesque cows grazing in lovely pastures. Kilometres and kilometres of cows. New cows suddenly are just like old cow, now cows are common. Now cows are boring. &ldquo...

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Email marketing tips on the Lab with Leo

Wednesday, February 27, 2008 | Posted by to Email Marketing, Work, Speaking

Work Industries’ second appearance on Lab with Leo showed up online and we’re glad to share it now. In the 9-minute segment Monique shares with Leo her top tips for creating an effective email newsletter. And she knows what she’s talking about because she’s the force behind the Underwire newsletter: full support for non-techies. Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.   ...

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10 Email Marketing Tips

Monday, January 14, 2008 | Posted by to Email Marketing

Did you see me on Lab with Leo on Tech TV? I was on Episode 132 talking about email marketing. The segment will be live online eventually and I’ll update this post. In the meantime, do you want 10 tips for improving your email marketing this year? Constant Contact, which is one of the email delivery services I mention in the Lab with Leo segment, produces a great email newsletter. Last week Amy Black, Constant...

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7 Tips for Creating an Effective Email Newsletter

Tuesday, November 6, 2007 | Posted by to Email Marketing, Underwire Newsletter

Before you start ... get permission. Email newsletters should be permission based, meaning that ONLY people who subscribe to your newsletter receive it. They have given you permission to engage in this form of communication with them. Without permission, your newsletter is spam. And nobody likes spam. Once you’ve got permission, here are 7 tips for creating an effective email newsletter. Avoid the Bcc field. Regular email clients—like Outlook, Lotus Notes, Gmail&mdash...

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