Blog & Free Advice
Beyond Buzz: Word-of-Mouth Marketing
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly is about learning to create meaningful dialogue about organizations and products, instead of marketing blah blah blah. If you are the lone evangelist in your organization—the one who gets it—print out a copy of the beyondbuzz-ebook.pdfExecutive Summary of Beyond Buzz and get it in front of as many managers as possible, especially those in communications, marketing and PR. (Tip from a...