Blog & Free Advice
3 Overlooked Online Marketing Strategies
Spring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the fiscal year. When it comes to core strategies for online marketing, many people get distracted by the new growth—apps like Vine or the next big thing, perhaps it's Google Glass? But if we focus on the old roots, the deep roots, of online marketing, then...
What’s Your Go-Mobile Strategy
Did you know 75% of customers prefer a mobile-friendly site?* Does your business have one? If not—or if you’re not sure—today's guest post from Todd Sieling of Denim & Steel can help you understand some of the aspects to consider when going mobile. *Source: Google, July 2012 Taking your website to mobile compatibility can be daunting. Mobile devices are continually changing, while people's expectations for websites evolve as they...
Congratulations to Crissy Campbell
Boxcar Marketing's project manager extraordinaire is off on a new adventure as the Web Content Specialist for the Centre for Digital Media. She'll be writing and managing their website, blog and social media networks to promote the Master of Digital Media program and the Centre itself. Crissy has been a valuable part of the Boxcar Marketing team for 3 1/2 years so she will be sorely missed but we certainly wish her well in...
Effective Facebook Content for Pages
Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key points, which include: Post effective content to Facebook Pages: Max 3 lines of text (100-250 characters), posted 5x per week at optimal hours for your fans, likely during morning and evening commute...
Business Planning in the Year of the Snake
Whoa, where did January go? Good thing we can celebrate the Chinese New Year. February 10, 2013 marks the beginning of the year of the Snake which means steady progress and attention to detail. A Snake year requires focus and discipline to achieve success in business. In addition, this year is a Water Snake year, which is a good omen becasue Water Snakes are lucky with finances. What should you focus on? Website Checklist Test Links and...
Marketers Are Not the Average Consumer
Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of how news is created, how products get into stores, how services are pitched. All that "behind-the-curtain" knowledge means that marketers’ behaviors and preferences are different from the average consumer. ExactTarget’s latest free report Marketers From Mars explores the differences between marketers' and consumers'...
What Neuroscience Tells Us About Landing Page Design
Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization In November 2012, Tim Ash of Sitetuners and Dan Siroker of Optimizely ran a webinar that I really enjoyed that looked at insights from neuroscience that can be applied to A/B Testing for web design. I've used the Express Review from Sitetuners...
1 Minute Marketing Tips in Review
In January 2011, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second largest search engine) and is heavily pushing Google+. So, I was curious about: 1) how video results were appearing in search engine results and if those video results would also...
Top 6 Online Marketing Articles of 2012
2012 was a busy year. Google made changes to its search results, marketers got on Google+, Facebook launched Timeline for Pages and Google Places was replaced by Google+ Local. As you wrap up the year, here are 6 of Boxcar Marketing’s most popular articles related to 2012 marketing trends and top requests from clients. 1. How to Change Your Twitter Name Without Losing Followers Common reasons for needing to change a Twitter name include a rebranding, an...
‘Tis the Season for Finding New Talent
Photo by Deb Mae Season’s Greetings! While you’re busy decking the halls and sprucing up the office for the new year, it’s also a great time of year to find new talent to add to your team. Here are 4 things to remember when hiring new employees. 1. Don’t use a junior person to run an interview. This is the first contact a potential employee has with your company....