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Online Marketing for Authors

Tuesday, June 26, 2012 | Posted by to Internet Marketing Strategy, Online Marketing Tips

Online marketing for authors is much like online marketing for any business or brand. Social networking tools such as Twitter and Facebook are effective for connecting and engaging with your community, while traditional methods, such as word of mouth (in particular reviews) are what lead to sales. In general, social media is best for building up your audience, influencing a sale (through likes and reviews), increasing awareness of titles and positioning yourself as an expert....

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3 Important Facebook Changes That Affect Page Managers

Tuesday, June 19, 2012 | Posted by to Social Media Marketing

Facebook recently launched a number of new features that affect how brands manage their Facebook Pages—including scheduling posts, paying to promote posts and the way you setup your Facebook Ads. Scheduling Posts Facebook now allows you to schedule posts to go out at a later date. To schedule posts, write your post in the text field and click on the clock icon on the left corner. Set the date and time and click...

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