Internet Marketing Conference Vancouver (IMC) September 11 & 12

Are you coming out to this year’s Vancouver Internet Marketing Conference (IMC)? Internet marketers, advertisers and business analysts from all ares of business will be in attendance at IMC this September 11-12 at the Coast Plaza Hotel. Sessions will cover the tools of the trade for doing business online: web analytics, strategy, content, search engine marketing, search engine optimization, e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more.

I and Corey Rollins of AdHack will be live blogging the conference for those who can’t make it or those who are in alternative sessions but want the full conference scoop.

In particular, we are looking forward to hearing from Eric T. Petersen, Web Analytics Demystified; Xavier Casanova, Liveclicker; Christine Mykota, SAP; Tom Leung, Google; Stefan Eyram, ExactTarget; Jonghee Jo, Victoria’s Secret and Bob Page, Yahoo.

Some local favourites are also on tap: Darren Barefoot and Julie Szabo, Capulet Communications presenting case studies of successful social media marketing; Alex Brabant of eMarketing101.ca; and Jim DeLaHunt, Vancouver-based software engineer and consultant helping businesses serve culturally diverse markets through multilingual websites, who is speaking on a “Writing for the Web” panel with me on Sept 12. You can see full details on Jim’s blog.

There are lots more local favourites and excellent speakers. The full agenda, with links to each speaker, is available at InternetMarketingConference.com.

Hope to see you there, and if not, check out TechVibes where I’ll be live-blogging the conference.

Email Newsletters: 6 Mistakes to Avoid

In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid.

These Show Notes were kindly pulled together by Dale McGladdery.

Introduction
00:00 Email Newsletters: WTF? Opening Credits
00:05 Monique Trottier introduces her talk

Monique’s List of Mistakes to avoid
01:50 Mistake 1: Don’t treat Email HTML like Web HTML, they’re different
04:50 Mistake 2: Forgetting to design for Preview Panes
09:53 Mistake 3: Assuming your images are going to work
13:10 Mistake 4: Too many images, not enough text
16:12 Mistake 5: Not testing in different email programs
19:45 Mistake 6: Do not neglect your footer

Questions
23:35 Campaign Monitor
25:36 Email vs RSS
28:00 Newsletter Focus
30:30 Email Delivery Systems
33:50 What kinds of stats do you want to see from a delivery system

Discussion of handling bounces/unsubscribes
37:10 ISP Blacklisting
37:35 More points on newsletter forwarding
38:47 Getting content into Campaign Monitor
41:00 Outlook 2007 especially problematic
41:40 Recommendations of time/frequency/length
44:54 Jacob Neilson eye tracking study
46:48 What kind of stuff gets forwarded?
47:18 Embedding images, objects, and landing pages

You may also find this blog post interesting (Monique on Lab with Leo talking about Email Marketing): More Email Marketing Tips

References
Boxcar Marketing Website: http://www.boxcarmarketing.com
Constant Contact: http://www.constantcontact.com
Campaign Monitor: http://www.campaignmonitor.com
MailChimp: http://www.mailchimp.com